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PEPSICO LAUNCHES MIRINDA ‘SMILE PLEASE’ PLATFORM
PepsiCo has unveiled the Mirinda ‘Smile Please’ platform alongside a refreshed global visual identity. Designed to spark spontaneous joy and celebrate individuality, the...
SET FOR LIFE CAMPAIGN PROMISES FREEDOM FROM LIFE’S LITTLE COMPROMISES
A new campaign for Set For Life reimagines lottery winnings as a steady escape from everyday compromises, using humorous, relatable scenarios. Backed by...
RELIANCE TRENDS BRINGS FAMILY FASHION TO THE FORE WITH ANEET PADDA CAMPAIGN
Reliance Trends’ latest campaign featuring Aneet Padda celebrates multi-generational style, positioning fashion as a shared family experience. The initiative highlights holiday shopping as...
RAY-BAN META GEN 2: THE NEXT STEP IN SMART EYEWEAR
Ray-Ban and Meta second generation AI-powered glasses is blending iconic design with advanced technology. Featuring LLAMA 4 integration, enhanced audio, improved cameras, and...
CHAI BANSURI STRIKES SILVER TWICE AT CLIO AWARDS 2026
Chai Bansuri has secured two Silver honours at the prestigious Clio Awards 2026, marking a significant achievement for the brand. The recognition highlights...
VOLVO XC60: SUCCESS IN EVERY SHADE
The Volvo XC60 is more than a car — it is a reflection of life’s milestones and the journey of success. With seven...
FROM PAPER TO LEATHER: JIMMY CHOO COLLABORATES WITH HELEN MUSSELWHITE
Jimmy Choo has partnered with acclaimed paper artist Helen Musselwhite to reimagine its iconic BON BON bag for the 2026 ‘From the Atelier’...
SMALL ACTS, BIG CHANGE: NEW CAMPAIGN URGES AUSTRALIANS TO RETHINK YOUTH HOMELESSNESS
A new campaign for Youth Off The Streets challenges apathy towards youth homelessness in Australia, highlighting how small gestures can transform lives. Through real-life stories...
