McDonald’s and Netflix have teamed up for a bold campaign inspired by KPop Demon Hunters. Launching 31 March, fans of HUNTR/X and the Saja Boys can “pick a side” with duelling meals, exclusive photocards, and South Korean flavours, turning McDonald’s restaurants into arenas for the ultimate fan rivalry.
McDonald’s has joined forces with Netflix to launch its most ambitious promotional campaign yet, inspired by the global phenomenon KPop Demon Hunters. From 31 March, restaurants worldwide will transform into battlegrounds for fans of HUNTR/X and the Saja Boys, offering duelling meals, exclusive photocards, and flavours drawn from South Korea.
The collaboration taps into the film’s Academy Award®-winning success, bringing its rivalry into the everyday dining experience. Fans can choose sides by ordering one of two specially crafted adult meals, each tied to the film’s leading K-pop icons. Collectable photocards unlock first-access content, while the menu nods to South Korean culinary favourites, deepening the cultural connection.
Alyssa Buetikofer, McDonald’s Chief Marketing and Customer Experience Officer, said: “Big things happen when you bring two massive fandoms together, and this partnership was a natural fit. We found authentic ways to unite our iconic worlds — inviting HUNTR/X and Saja Boys fans into the rivalry in ways that feel true to the film and unmistakably McDonald’s.”
With music, cinema and fast food colliding, the campaign positions McDonald’s restaurants as immersive arenas where fans can celebrate their idols, savour new flavours, and take part in a global cultural moment.
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