Brand Strategy
ABD TO ACQUIRE UP TO 50% STAKE IN KION BLENDERS TO BOOST DISTILLATION CAPACITY
Allied Blenders and Distillers has approved a plan to acquire up to a 50 per cent stake in Kion Blenders Industries, a company...
AL FARDAN EXCHANGE STATION UNVEILED AS DUBAI METRO’S FIRST NAMING RIGHTS CEREMONY MARKS NEW ERA OF BRAND PARTNERSHIPS
Dubai marked a milestone in public–private collaboration as Al Khail Station on the Metro Red Line was officially renamed Al Fardan Exchange Station....
HYUNDAI TURNS THE DASHBOARD INTO A POKÉMON PLAYGROUND
Hyundai Motor Company is transforming the in-car digital experience with Pokémon-themed dashboard features for select models. Animated start-up screens, character-inspired navigation and playful...
BLENDERS PRIDE PACKAGED DRINKING WATER CHAMPIONS INDIVIDUALITY WITH ‘THE ONE AND ONLY’ CAMPAIGN
Blenders Pride Packaged Drinking Water unveils ‘The One And Only’, a bold multi-platform campaign redefining modern success as distinction rather than visibility. Amplified...
LOCA LOKA EXPANDS INDIA FOOTPRINT WITH BENGALURU DEBUT
Premium agave tequila brand Loca Loka, co-founded by Rana Daggubati and Anirudh Ravichander, has launched in Bengaluru following successful rollouts in Delhi and...
