Branding
BLACK LAKE VODKA UNVEILS HERITAGE-LED BRAND IDENTITY
A new premium vodka brand, Black Lake Vodka from Netherfield Estate, has been unveiled with a design identity by RBrand Design. Inspired by...
LUMA AI LAUNCHES $1 MILLION GLOBAL CREATIVE COMPETITION TO REVIVE ADVERTISING’S ‘UNMADE’ IDEAS
Luma AI has announced "The Luma Dream Brief", a global competition inviting advertising creatives to use its AI tools to realise ambitious, previously...
HEYGEN’S AI AVATARS ARE SCRIPTING A NEW REALITY FOR VIDEO
HeyGen is revolutionising video production by using AI to generate realistic avatars and voiceovers from text. By eliminating the need for expensive equipment...
THREAD OF INNOVATION: HOW AUDI WOVE 753 KILOMETRES INTO A MASTERPIECE
Audi has celebrated the record-breaking 753-kilometre range of the new A6 Sportback e-tron by commissioning textile artist Luna Muñoz to create a seven-metre...
DE BEERS PARTNERS RISING CRICKETER ABHISHEK SHARMA TO CHAMPION NATURAL DIAMONDS IN INDIA
De Beers Group has partnered with rising Indian cricketer Abhishek Sharma to champion natural diamonds through a new marketing association in India. The...
GAP AND YOUNG MIKO TURN SPRING CAMPAIGN INTO MUSIC-DRIVEN CELEBRATION OF LATIN CULTURE
Gap has partnered with GRAMMY-nominated Latin artist Young Miko for a vibrant spring campaign built around a music video celebrating Latin culture and...
LACOSTE RETURNS TO THE MEDITERRANEAN WITH ORIGINAL AQUA, A FRAGRANCE FILM THAT TURNS A FALL INTO FLIGHT
Lacoste has launched Original Aqua, a woody aquatic fragrance introduced through a cinematic campaign that reimagines the conventions of perfume advertising. Directed by...
