Branding
EVERBRAND & CO. CRAFTS MODERN IDENTITY FOR HONA SPARKLING KARKADE DRINK
Brand and marketing consultancy Everbrand & Co. has developed the identity and visual language for Hona, a newly launched sparkling karkade drink. The...
LEISURE HYDRATION REFRESHES PACKAGING TO CAPTURE GEN Z ATTENTION AND BOOST SHELF APPEAL
Leisure Hydration has unveiled a bold packaging redesign aimed at increasing appeal among Gen Z consumers. The refreshed cans feature larger ingredient illustrations,...
BLACK LAKE VODKA UNVEILS HERITAGE-LED BRAND IDENTITY
A new premium vodka brand, Black Lake Vodka from Netherfield Estate, has been unveiled with a design identity by RBrand Design. Inspired by...
LUMA AI LAUNCHES $1 MILLION GLOBAL CREATIVE COMPETITION TO REVIVE ADVERTISING’S ‘UNMADE’ IDEAS
Luma AI has announced "The Luma Dream Brief", a global competition inviting advertising creatives to use its AI tools to realise ambitious, previously...
HEYGEN’S AI AVATARS ARE SCRIPTING A NEW REALITY FOR VIDEO
HeyGen is revolutionising video production by using AI to generate realistic avatars and voiceovers from text. By eliminating the need for expensive equipment...
THREAD OF INNOVATION: HOW AUDI WOVE 753 KILOMETRES INTO A MASTERPIECE
Audi has celebrated the record-breaking 753-kilometre range of the new A6 Sportback e-tron by commissioning textile artist Luna Muñoz to create a seven-metre...
DE BEERS PARTNERS RISING CRICKETER ABHISHEK SHARMA TO CHAMPION NATURAL DIAMONDS IN INDIA
De Beers Group has partnered with rising Indian cricketer Abhishek Sharma to champion natural diamonds through a new marketing association in India. The...
