Brands
CHARLIE GODINET RETURNS TO COLENSO BBDO AS GROUP CREATIVE DIRECTOR
Charlie Godinet has rejoined Colenso BBDO as Group Creative Director after departing Daylight, the independent studio he co-founded in 2021. With 15 years...
SCOOT HANDS GLOBAL SOCIAL MANDATE TO SWEATSHOP
Scoot, the low-cost subsidiary of Singapore Airlines, has appointed independent creative agency Sweatshop as its global social agency of record after a closed-door...
BASIL HAYDEN VENTURES INTO COGNAC CASK INNOVATION
Basil Hayden has unveiled Cognac Cask Reserve, a limited‑edition bourbon finished in French oak casks that previously held Cognac for 20–25 years. The...
L’ORÉAL SECURES FIFTY-YEAR GUCCI BEAUTY LICENSE WITH KERING
L’Oréal has secured a fifty-year exclusive licence with Kering to create, develop and distribute Gucci fragrances and beauty products worldwide from 1 July...
MCVITIE’S JOY COCONUT PARFAIT BRINGS SUMMER’S SWEET FAREWELL
McVitie’s has unveiled its limited‑edition Joy Coconut Parfait in Egypt, a dessert‑inspired treat featuring two thin biscuits with a rich, indulgent filling. Launched...
APPLE’S IPHONE 18 PRO AND 18 PRO MAX GO ON SALE IN INDIA
Apple’s iPhone 18 Pro and iPhone 18 Pro Max are now available in India, marking the latest expansion of the company’s flagship smartphone...
LEXUS EUROPE’S ‘ARRIVE READY’ CAMPAIGN ELEVATES THE JOURNEY
WPP Production EMEA has steered the production of Lexus Europe’s latest campaign, Arrive Ready, created by T&P and produced by Rebolucion. The film...
KNOB CREEK RETURNS WITH 12-YEAR CASK-STRENGTH BOURBON
Knob Creek has unveiled its first 12-year-old cask-strength bourbon since 2020, bottled at 121.2 proof and priced at $90. Released under the guidance...
