Brands
SEAGRAM’S XCLAMAT!ON MIXERS TURNS PARTICIPATION INTO SPECTACLE WITH RECORD-BREAKING LAUNCH
Pernod Ricard India has launched Seagram’s Xclamat!on Mixers through a participative campaign blending digital engagement and a large-scale installation in Mumbai. With over 100,000 users,...
RELIANCE RETAIL ACQUIRES PRIYANKA CHOPRA JONAS’S ANOMALY IN GLOBAL BEAUTY PUSH
Reliance Retail has acquired Anomaly, the clean haircare brand founded by Priyanka Chopra Jonas, securing its intellectual property and digital assets. The move...
MOTOROLA EDGE 70 PRO DEBUTS IN INDIA WITH CAMERA-CENTRIC FOCUS
Motorola has unveiled the Edge 70 Pro in India, positioning it as a flagship-grade smartphone with a strong emphasis on low-light photography. Featuring...
LEVI’S AND AKQA BUILD A SOCIAL-FIRST ECOSYSTEM WITH BEHIND EVERY ORIGINAL
Levi’s partnered with AKQA to launch Behind Every Original, a social-first campaign that inverted the Super Bowl model, turning television into a spark...
CHIVAS REGAL 1: A WHISKY TRIBUTE TO CHARLES LECLERC’S ICONIC NUMBER
Chivas Regal has introduced Chivas Regal 1, a limited-edition whisky co-created with Formula 1 driver Charles Leclerc. The blend unites 16 whiskies, each...
ABHISHEK MALHOTRA ELEVATED TO BRAND LEAD AT MG SELECT INDIA
Abhishek Malhotra has been appointed Brand Lead at MG SELECT India, marking a key leadership move within the organisation. Having joined in July...
UPI AT 10: POWERING INDIA’S DIGITAL ECONOMY
India’s Unified Payments Interface marks a decade of extraordinary growth, becoming the world’s largest real-time payments platform. With a 12,000-fold rise in transactions...
POND’S AND OGILVY MUMBAI ILLUMINATE SUN DAMAGE WITH ‘SUN PORTRAITS’
POND’S has launched ‘Sun Portraits’, a campaign by Ogilvy Mumbai that transforms sunlight from a threat into a metaphor for protection. Set in...
