Brands
SHANG WHISKEY: A FACETED FUSION OF EAST AND WEST
Sandstrom Partners has unveiled a striking packaging design for Shang Whiskey, featuring an asymmetrical, multi‑faceted bottle that mirrors the look of naturally carved...
BAILEYS BRINGS GINGERBREAD CHEER TO DACH
Baileys has unveiled a Limited Edition Gingerbread Chocolate flavour across Germany, Austria and Switzerland from September, partnering with Wicklein, Germany’s oldest gingerbread maker....
BASIL HAYDEN UNVEILS COGNAC CASK RESERVE: A BOURBON FIRST
Basil Hayden has launched Cognac Cask Reserve, its first Cognac cask‑finished bourbon. Using French oak casks that held Cognac for 20–25 years, the...
PUMA FINDS STILLNESS IN MOTION WITH MONASTIC COLLABORATION
Bugatti has unveiled the defining voice of its new naturally aspirated V16 engine in the latest episode of its ‘A New Era’ docuseries....
TILAKNAGAR INDUSTRIES ENTERS INDIA’S TEQUILA MARKET WITH BLACK TIGER DISTILLERIES
Tilaknagar Industries Ltd. has entered India’s tequila market with a strategic INR 22 crore investment in Black Tiger Distilleries, acquiring a 30 per...
THE BALVENIE UNVEILS ITS OLDEST WHISKY WITH THE 1931 COLLECTION
The Balvenie has revealed its oldest whisky to date, an Eighty-Eight-Year-Old Single Malt distilled in 1931 and bottled in 2019. Forming the centrepiece...
SAMSUNG AND SPOTIFY FORGE REGIONAL PARTNERSHIP TO ELEVATE MUSIC DISCOVERY
Samsung Electronics has announced a partnership with Spotify across the Middle East, North Africa, and Türkiye, designed to enhance how people discover, share,...
LG TURNS TO K-POP TO LAUNCH WASHER-DRYER INNOVATION
LG Electronics has unveiled a bold marketing experiment in Seoul, introducing Al-DOL, a five-member K-pop-style girl group created to promote its latest washer-dryer....
