Brands
YUMBLE BETS ON BALANCE AS PANTRY BRANDS ADAPT TO HEALTH-CONSCIOUS CONSUMERS
Yumble has entered the pantry market with a brand strategy centred on balancing taste, convenience and nutrition. Launching with its Shake & Squeeze...
MAAZA AT 50: INDIA’S MANGO COMPANION CELEBRATES A GOLDEN MILESTONE
India’s iconic mango drink Maaza has completed 50 years, celebrating a journey intertwined with the country’s love for mangoes, family traditions and summer...
BOB’S RED MILL RETURNS TO ITS ROOTS WITH UNIFIED BRAND IDENTITY
Bob’s Red Mill has completed a three‑year rebrand to unify its sprawling portfolio of more than 200 products. Founded in 1978 by Bob...
LANEIGE REIMAGINES NEO CUSHION AS GLOBAL BEAUTY BATTLE INTENSIFIES
LANEIGE is taking its flagship Neo Cushion franchise into a new phase with the launch of its third-generation range, supported by Jung von...
KITKAT CROWNS INDIA AS ITS LARGEST GLOBAL MARKET
India has emerged as the biggest global market for KitKat, marking a defining milestone for Nestlé and underscoring the country’s growing influence in...
YORKSHIRE TEA GOES COLD: LAUNCHES ICED RANGE
British tea culture has taken a refreshing turn as Yorkshire Tea enters the iced tea category with the launch of Yorkshire Tea Iced....
ANDRE SALLOWICZ PROMOTED TO EXECUTIVE CREATIVE DIRECTOR AT AMV BBDO
Andre Sallowicz has been promoted to Executive Creative Director at AMV BBDO. Since joining in 2022, he has led award-winning campaigns across Mars...
PEPSICO BRINGS DAILY NUTRITION TO THAILAND WITH SUNBITES’ DAILY NUTS
PepsiCo is reshaping everyday food habits in APAC by focusing on moments and moods. In Thailand, the launch of Sunbites’ Daily Nuts introduces...
