Brands
MANSION HOUSE BRANDY CROSSES 10 MILLION CASES, CEMENTING MARKET LEADERSHIP
Mansion House Brandy has surpassed 10 million cases in FY 2025–26, doubling volumes from five years ago. The milestone underscores sustained growth, strong...
COCA-COLA BENDS PERCEPTION TO HONOUR FOOTBALL RIVALRIES IN BOLD NEW CAMPAIGN
Coca-Cola has launched “You Must Love Coke”, a football culture-led campaign in Argentina and Brazil that uses optical illusions without any red to...
INDOBEVS BETS BIG ON WINGMAN TO REDEFINE INDIA’S DRINKING CULTURE
Indobevs’ Wingman is redefining India’s liquor advertising with bold storytelling and humour. Positioned as a companion for young professionals navigating corporate life, it...
2DEGREES URGES KIWIS TO SWAP SCROLLING FOR CALLING WITH ‘RING RING’ CAMPAIGN
2degrees and TBWA New Zealand unveil ‘Ring Ring’, a limited-edition thumb ring engraved with a loved one’s number, encouraging Kiwis to prioritise phone...
Mars Petcare Puts Canine Dental Health in the Spotlight with Playful Global Push
Mars Petcare has unveiled a global campaign for PEDIGREE Dentastix, using humour and surreal visuals to highlight widespread oral health issues in dogs. The...
BASTION BRANDS TURNS A PAGE AS DAN KING TAKES THE HELM IN HAVAS HEALTH TRANSITION
Havas Group ANZ has confirmed a leadership transition at Bastion Brands, with founder Simon Davies stepping aside and Executive Director Dan King promoted...
APAC EFFIE AWARDS 2026 JURY ANNOUNCED: REGIONAL TITANS TO JUDGE EFFECTIVENESS
The APAC Effie Awards has announced its 2026 jury, led by Danielle Jin of Visa Asia Pacific as Chairperson, alongside Cheryl Goh of...
HENRIQUE BRAUN NAMED COCA-COLA CEO AS JAMES QUINCEY BECOMES EXECUTIVE CHAIRMAN
Henrique Braun has been appointed Chief Executive Officer of The Coca-Cola Company, succeeding James Quincey, who remains Executive Chairman. Braun, a dual US-Brazil...
