Brands
PAMPERED POOCHES: DYSON’S AIRWRAP ENTERS PET CARE
Dyson has launched a canine version of its Airwrap, adapting its airflow technology to give dogs a salon-style blowout. The move highlights Dyson’s...
JOHNNIE WALKER LUXE BLENDED WATER AND VIRAT KOHLI IN NEW ‘KEEP WALKING’ CAMPAIGN
Johnnie Walker Luxe Blended Water has teamed up with Virat Kohli to launch a high-energy campaign reimagining ‘Keep Walking’ for a new generation....
FULVA’S SWEET LEAP: AMAN GUPTA INVESTS IN KERALA HALWA BRAND
Kerala’s modern halwa brand Fulva has welcomed Aman Gupta as an investor, marking a milestone in its journey from humble beginnings to global...
LIMCA HANDS CREATIVE MANDATE TO ATOM NETWORK IN STRATEGIC SHIFT
Coca-Cola’s Limca has moved its creative mandate from WPP’s VML to independent agency Atom Network, marking a significant shift in its advertising strategy....
THE GLENDRONACH MARKS 200 YEARS WITH RARE 56-YEAR-OLD RELEASE
The Glendronach celebrates its bicentenary with its rarest Highland Single Malt yet—a 56-year-old ex-sherry cask release. Limited to just 200 bottles, this archival...
BLACK DOG REIMAGINED: A BOLD NEW CHAPTER IN LUXURY WHISKY
A new creative collaboration between Bulletproof and Diageo India repositions Black Dog whisky as a modern luxury brand. Rooted in heritage yet designed...
BIVINA RAISES A LIGHTHOUSE TO VIETNAM’S SPIRIT
Vietnam’s coastal-born beer, BIVINA, enters a bold new chapter this festive season with a reimagined identity. Anchored by a lighthouse crowned with a...
W FOR WOMAN MAKES HISTORIC PARIS FASHION WEEK DEBUT
W for Woman, part of Aditya Birla Fashion and Retail Ltd., has become the first Indian wear retail brand to showcase at Paris...
