Brands
COCA-COLA APPOINTS AISHA SARWARI FOR REPUTATION MANAGEMENT
The Coca-Cola Company has appointed Aisha Sarwari as Director of Communications for Corporate Reputation in North America. With over two decades of experience...
MIONETTO ENTERS READY-TO-SERVE MARKET WITH ORANGE SPRITZ APERITIVO
Mionetto is launching its Orange Spritz Aperitivo RTS in April 2026, combining sparkling wine expertise with citrus and botanicals. Available in alcoholic and...
A ESCOLHA DO CALDEIRA: A LEGACY SEALED IN DESIGN
M&A Creative Agency has unveiled the luxury packaging design for A Escolha do Caldeira, a premium Port wine that embodies heritage and modern...
BLUE NOODLES CRAFTS BOLD CAMPAIGN FOR BADZ FOR HER, POSITIONING FRAGRANCE AS ARMOUR OF CONFIDENCE
Blue Noodles, India’s pioneering “problem solvery,” has unveiled a striking campaign for Badz For Her, a perfume designed as an invisible shield of...
SAZERAC ADDS NOSTALGIC TWIST WITH DIRTY SHIRLEY ACQUISITION
Sazerac has acquired Dirty Shirley, the vodka-spiked nostalgic twist on the Shirley Temple, as part of its expanding ready-to-drink portfolio. Founded in 2022...
SPRITE UNVEILS GLOBAL PLATFORM ‘IT’S THAT FRESH’ IN LONDON
Sprite has launched its new global platform, ‘It’s That Fresh’, in London, underscoring Europe’s role in shaping the brand’s cultural footprint. With refreshed...
ELEPHANT HOUSE CREAM SODA WINS PEOPLE’S BEVERAGE BRAND OF THE YEAR 2026
Elephant House Cream Soda has been crowned SLIM Kantar People’s Beverage Brand of the Year 2026, a recognition that underscores the enduring affection...
FERRERO GROUP EXPANDS INTO BRAZIL WITH BOLD SNACKS ACQUISITION
Ferrero Group has announced the acquisition of Bold Snacks, a Brazil-based protein snack brand, marking another step in its strategy to diversify beyond...
