Brands
SIFY’S ‘YOUR MOVE’ CAMPAIGN PUTS CHOICE AT THE HEART OF ENTERPRISE AI
Sify Technologies has launched ‘Your Move’, a brand campaign that reframes enterprise AI adoption around choice and control. As businesses move from experimentation...
FILA AND OJOS BLUR BOUNDARIES WITH BALLETCORE-RUNNING HYBRID
FILA and Seoul-based womenswear label OJOS unveil their fourth collaboration, “METAMORPHOSIS,” a footwear project merging ballet-inspired aesthetics with performance running construction. Rooted in...
PRADA BEAUTY UNVEILS CINEMATIC ODE TO PARADOXE WITH ZENDAYA
Prada Beauty has launched a cinematic expression of Prada Paradoxe, directed by Barry Jenkins and starring Zendaya as its new Global Ambassador. The...
NIVEA INDIA LAUNCHES SERUM-INFUSED MOISTURISER TO STRENGTHEN HYDRATION PORTFOLIO
NIVEA India has introduced NIVEA Soft Gel, a serum-infused moisturiser designed to deliver lightweight yet long-lasting hydration. The launch expands the brand’s hydration-focused...
LAMBORGHINI DIABLO RETURNS AS ROADSTER RESTOMOD
Italian firm Eccentrica has revived the legendary Lamborghini Diablo as a roadster restomod, blending retro styling with modern engineering. The project reimagines the...
CADBURY DAIRY MILK TURNS c INTO MAKEUP
Cadbury Dairy Milk and MCoBeauty have joined forces in a playful collaboration that transforms chocolate into beauty. Tapping into Gen Z’s love for...
MCDONALD’S POWERS UP WITH RED BULL AND NEW CRAFTED SODAS
McDonald’s is set to energise its menu with the launch of the Red Bull Dragonberry Energizer on 17 August, blending Red Bull with...
JAMESON DISTILLER’S BATCH ARRIVES IN THE U.S.
Jameson has unveiled Distiller’s Batch in the United States, an award-winning Single Pot Still Irish Whiskey that honours more than two centuries of...
