Campaigns
APOLLO TYRES CELEBRATES UNTOLD JOURNEYS OF INDIA’S WOMEN IN BLUE
Apollo Tyres, lead sponsor of India’s national cricket teams, has unveiled a campaign chronicling the formative struggles of Harmanpreet Kaur, Smriti Mandhana, Jemimah...
LES ANGES NOIRS: A COLLECTOR’S MASTERPIECE BRIDGING COGNAC AND PERFUME
Les Anges Noirs, an ultra-limited edition cognac decanter created by Compair Design Studio for Les Liens Cognaçais & Baron Otard (Bacardi), embodies heritage,...
FEVICRYL EXPANDS INTO KIDS’ COLOURS WITH YUDU
Fevicryl, the iconic brand trusted by professionals and creators, has launched its new kids’ range, Fevicryl YUDU. With offerings from premium poster colours...
ZOYA’S EMERGENCE: A CELEBRATION OF SELF
Zoya, a luxury fine jewellery brand from the Tata Group, unveils Emergence, a collection defined by fluid forms, sculptural geometry, and thoughtful compositions....
SOMERSBY CALLS TIME ON MODERN LIFE’S ‘BULLSHIT’
Carlsberg has launched a bold new campaign for Somersby cider, positioning it as a joyful antidote to modern pressures. Fronted by Mr Somersby,...
FARMLEY’S MAKHA SHAKA CAMPAIGN BRINGS NOSTALGIA TO GEN Z ENERGY
Farmley’s new Makha Shaka campaign fuses Ilaiyaraaja’s timeless music with Gen Z’s love for parkour and street culture. The dry fruits and nuts...
ADIDAS’S MESSI TANGO: A CINEMATIC EXCELLENCE
Adidas has unveiled a breathtaking campaign honouring Lionel Messi’s legacy, crafted as a cinematic final tango. Directed by bleunuit through DIVISION for The...
Masaba Gupta Teams Up with Virat Kohli’s One8 in Landmark Collaboration
Masaba Gupta has joined Virat Kohli’s One8 as the brand’s first Indian designer collaborator, signalling a new era for the sportswear label. The...
