REVITAL AND VICKY KAUSHAL SPOTLIGHTHIDDEN CAUSES OF FATIGUE

Revital has unveiled a new integrated campaign featuring Vicky Kaushal, urging consumers to rethink fatigue beyond physical exertion. Highlighting stress as a hidden drain on energy, the campaign blends relatable storytelling with science-led nutrition. With clinically tested benefits, Revital positions itself as a trusted ally for modern lifestyles and everyday vitality.

In a world where long hours, constant connectivity and the mental load of daily responsibilities often leave people drained, Revital is reframing the conversation around fatigue. Its latest campaign, fronted by actor Vicky Kaushal, challenges the assumption that tiredness stems solely from physical exertion, pointing instead to the hidden impact of stress.  

Research shows that chronic stress can alter metabolism and energy balance, contributing to persistent fatigue even without strenuous activity. Revital’s campaign builds on this insight, encouraging consumers to adopt a broader view of energy while underscoring the role of scientifically formulated nutrition in maintaining vitality.  

Vidhi Shanghvi, Executive Director at Sun Pharma, explained, “Consumers today are navigating a fundamentally different reality, where mental demands and everyday stress are becoming just as significant as physical exertion in shaping energy levels. This shift presents an opportunity to redefine the conversation around everyday fatigue and foster a more holistic understanding of energy and well-being.”  

Akshay Seth, Senior Executive Creative Director at Ogilvy India, added, “We wanted to tell a story that feels instantly familiar, but still makes people pause and rethink what they know. The multivitamin category has usually spoken about fatigue through the lens of nutrition or age. As category leaders, we saw an opportunity to shift the conversation towards another everyday reality: the impact of stress.”  

The campaign’s creative execution uses a gym setting to contrast expectations with lived experiences, making the insight both surprising and relatable. Rolled out across television, digital platforms, connected TV, OTT and social media, the integrated approach ensures Revital’s message reaches consumers at multiple touchpoints.  

Backed by a formulation of 20 essential nutrients, including Natural Ginseng, Revital is clinically tested to reduce stress by 50 per cent and increase energy by 30 per cent within 30 days. By combining science-led nutritional solutions with relevant consumer insights, Revital continues to support people in navigating increasingly busy lifestyles while reinforcing its trusted role in everyday energy.