Brands
ALANI NU ENERGY DROPS ‘CHERRY BOMB,’ ITS FIRST COLA-INSPIRED FLAVOUR, SIGNALLING BOLD NEW PLAY IN ENERGY AISLE
Celsius-owned and PepsiCo-distributed Alani Nu Energy has unveiled Cherry Bomb, its first cola-inspired flavour. The launch marks a strategic expansion beyond fruit-forward profiles,...
NIPPON TV LAUNCHES VIRAL POCKET TO CAPTURE THE EXPLOSIVE RISE OF VERTICAL MICRODRAMAS
Nippon TV has launched Viral Pocket, a new division focused on vertical video and microdramas, following the viral success of titles like We...
DASUN YATAWARA JOINS DILMAH TEA AS INTERNATIONAL BRAND LEAD
Summary: Dasun Yatawara has joined Dilmah Tea as International Brand Lead, marking a strategic move for the purpose-driven Sri Lankan tea brand. With...
PIZZA HUT BOWLS OVER FANS WITH OVAL ‘CRAFTED FLATZZ’ IN CRICKET-POWERED CAMPAIGN
Pizza Hut has unveiled Crafted Flatzz, an oval-shaped reimagination of pizza, backed by a cricket-themed campaign featuring Shivam Dube, Varun Chakravarthy and Harshit...
DON PAPA RUM UNVEILS BOLD REDESIGN WITH DIAGEO’S BIGGEST GLASS LIGHT-WEIGHTING TO DATE
Don Papa Rum introduces a striking new bottle design that brings the wildlife of the Philippines to life through engraved storytelling and hidden...
GLENFIDDICH UNVEILS PACKAGING REFRESH AS IT EMBARKS ON “NEXT CHAPTER”
William Grant & Sons has announced a packaging refresh for Glenfiddich, its flagship single malt, ahead of a global rollout in April. Retaining...
ROYAL STAG’S ‘LIVE IT LARGE’ CAMPAIGN UNITES INDIA’S CULTURAL PULSE
Royal Stag’s new ‘Live It Large’ campaign celebrates India’s thriving diversity, weaving together the royal grandeur of Rajasthan, Goa’s carefree beaches, Maharashtra’s relentless...
FROM COIR TO COASTAL GRANDEUR: SHAN TP’S VISION REIMAGINES HOSPITALITY IN ALLEPPEY
From expanding a global coir export business to launching a four-star seaside hotel in Alleppey, Shan TP’s journey is one of legacy, ambition...
