Brands
DOCE MEZCAL REWRITES TRADITION WITH A MODERN RITUAL FOR THE MINDFUL DRINKER
Doce Mezcal, a women-founded New York brand, is reimagining mezcal for a new generation. Drawing on ancient Mayan symbolism, sustainable craftsmanship, and fashion-forward...
Marico Deepens Vietnam Play with Strategic Investment in Skinetiq
Marico has announced its third strategic deal in three weeks, investing in Vietnam’s Skinetiq, owner of the digital-first skincare brand CANDID. The partnership...
TEQUILA DON JULIO 1942 UNVEILS FIRST-EVER GLOBAL LUNAR NEW YEAR EDITION FOR THE YEAR OF THE HORSE
Diageo has launched its first global Lunar New Year limited edition for Tequila Don Julio 1942, marking the Year of the Horse. Led...
HAMSTER AND HAMMER’S TROPICAL VISION FOR DULCIS PINEAPPLE
Hamster and Hammer’s packaging design for Dulcis Tropical Delights candied pineapple bites transforms a simple snack into a premium indulgence. With hand-drawn bird...
COCONUT CULT FINDS ITS VISUAL VOICE WITH PLAYFUL, COHESIVE PACKAGING
Probiotic coconut yogurt brand Coconut Cult has unveiled a new visual identity and packaging system designed to unify its previously eclectic style. The...
COMPLAN SIGNS YOUNGEST CRICKET CENTURION VAIBHAV SOORYAVANSHI AS BRAND AMBASSADOR
Zydus Wellness’ Complan has appointed cricket prodigy Vaibhav Sooryavanshi as its new brand ambassador, launching the national campaign ‘Thoda Plan, Thoda Complan’. The...
LEVI’S RETURNS TO THE SUPER BOWL WITH BOLD “BACKSTORY” CAMPAIGN
After a 23-year absence, Levi’s made a striking Super Bowl comeback with “Backstory,” a cheeky second-quarter spot celebrating denim’s most iconic feature—the butt....
UNDERNEAT LAUNCHES ‘UNDERWOMAN’ CAMPAIGN, TURNING CLOSET CHAOS INTO CINEMATIC STORYTELLING
Underneat, co-founded by Kusha Kapila and Vimarsh Razdan, has unveiled Underwoman, a playful campaign that reimagines innerwear as an invisible ally. Through a...
