Brands
LEVI’S RETURNS TO THE SUPER BOWL WITH BOLD “BACKSTORY” CAMPAIGN
After a 23-year absence, Levi’s made a striking Super Bowl comeback with “Backstory,” a cheeky second-quarter spot celebrating denim’s most iconic feature—the butt....
UNDERNEAT LAUNCHES ‘UNDERWOMAN’ CAMPAIGN, TURNING CLOSET CHAOS INTO CINEMATIC STORYTELLING
Underneat, co-founded by Kusha Kapila and Vimarsh Razdan, has unveiled Underwoman, a playful campaign that reimagines innerwear as an invisible ally. Through a...
FROM VIRAL CRAVINGS TO CAFÉ REALITY: THE JAPANESE CHEESECAKE THAT BROKE THE INTERNET LANDS AT ZEPTO
When a dessert trend collides with delivery speed, the result is irresistible. The Japanese Cheesecake, once just a viral reel sensation, has now...
RCPL ACQUIRES GOODNESS GROUP GLOBAL, EXPANDS HEALTHY BEVERAGE FOOTPRINT INTO WESTERN MARKETS
Reliance Consumer Products Limited (RCPL) has acquired a majority stake in Australia’s Goodness Group Global Pty Ltd, marking its entry into Western markets....
SAZERAC HOUSE UNVEILS SIX-LIQUEUR COLLECTION TO ELEVATE HOME COCKTAIL CULTURE
The Sazerac House in New Orleans has launched the Sazerac House of Cocktails, a six-liqueur collection designed to bring bartender-level craft to home...
HOT WHEELS AND PANTONE DRIVE NOSTALGIA WITH SILVER SERIES COLLABORATION
Hot Wheels and Pantone have joined forces to launch the Silver Series, a collection of cars defined by bold Pantone colors. More than...
The Guide Parents Never Got: Raising Children Network Cuts Through the Noise
Raising Children Network has launched a national campaign via Think HQ to position its website as Australia’s trusted parenting guide. With short-form videos...
TOYOTA ANNOUNCES LEADERSHIP TRANSITION AS KENTA KON BECOMES PRESIDENT AND CEO
Toyota Motor Corporation has unveiled a major leadership reshuffle effective April 1. Kenta Kon, currently Operating Officer, will succeed Koji Sato as President...
