Brands
7UP UNLEASHES SNOWBURST CHILL THIS SUMMER
7UP’s latest summer campaign turns up the chill with snowburst visuals and fast-paced everyday scenes, spotlighting its ₹20, 400 ml pack. Anchored in...
LANCÔME WELCOMES SONAM KAPOOR TO DEEPEN ITS INDIA LUXURY FOOTPRINT
Lancôme has named actor and style icon Sonam Kapoor as its brand ambassador in India, signalling a sharper focus on the country’s evolving...
KIN EUPHORICS FINDS ITS VISUAL HIGH WITH ROANDCO STUDIO’S BOTANICAL REBRAND
RoAndCo Studio crafts a vibrant new identity for Kin Euphorics, blending playful revelry with sophisticated wellness. Through botanical colours, fluid typography, and nostalgic-modern...
IKEA’S HALF-METER HOT DOG TURNS A CAFETERIA CLASSIC INTO A VIRAL SPECTACLE
IKEA’s launch of a half-meter hot dog at select locations has transformed a familiar cafeteria staple into a social media sensation. Affordable, oversized,...
UBER’S VALENTINE’S CAMPAIGN PUTS SINGLES IN THE SPOTLIGHT WITH WIT AND WARMTH
Uber’s Valentine’s Day campaign breaks from tradition, celebrating singles with humour and authenticity. Steering clear of clichés, it champions self-love, independence, and no-pressure...
TOMATIER SNACK TURNS CHERRY TOMATOES INTO PLAYFUL, PARENT-APPROVED TREATS
Meteorito’s Tomatier Snack for Nijasol and Carrefour reimagines cherry tomatoes as a fun, child-friendly snack without compromising parental trust. With a friendly monster...
JOHNNIE WALKER AND ROBERT WUN CELEBRATE LUNAR NEW YEAR WITH LIMITED-EDITION BLUE LABEL FOR THE YEAR OF THE HORSE
Johnnie Walker has unveiled a Lunar New Year limited-edition Blue Label bottle for the Year of the Horse, designed in collaboration with fashion...
RISING WITH REGALITY: CHIVAS LUXE COLLECTIVE PERFUMES CELEBRATES THE SPIRIT OF EARNED VICTORIES
Chivas Luxe Collective Perfumes launches a bold campaign honouring those who carve their own path rather than waiting for opportunity. With the message...
