Brands
COCA-COLA NAMES SEDEF SALINGAN SAHIN AS FIRST CHIEF DIGITAL OFFICER IN STRATEGIC LEADERSHIP SHIFT
The Coca-Cola Company has created a new chief digital officer role, appointing Sedef Salingan Sahin to lead digital, data and operational excellence ahead...
ABSOLUT TABASCOM IGNITES PERNOD RICARD’S FIRST GLOBAL SYNCHRONIZED LAUNCH
Pernod Ricard has unveiled Absolut TABASCOM, a chili pepper-flavored vodka born from a high-speed, high-stakes collaboration across 50+ markets. Merging Absolut’s legacy with...
HEINEKEN COMPLETES ACQUISITION OF FIFCO, STRENGTHENING CENTRAL AMERICAN PRESENCE
HEINEKEN has finalized its acquisition of FIFCO’s beverage and retail businesses, marking a significant expansion in Central America. With iconic brands like Imperial...
DESERT COFFEE ROARS TO LIFE WITH BOLD PACKAGING IDENTITY
California’s Desert Coffee, created by Sergio Laskin, has unveiled a striking packaging identity designed to cut through the clutter of the crowded coffee...
BOSTON PIZZA STIRS HOLIDAY TRADITION WITH BOLD PIZZA GRAVY LAUNCH
Boston Pizza International Inc has unveiled Pizza Gravy, a first-of-its-kind holiday product blending classic gravy with its signature pizza sauce. Central to the...
Grey Goose Unveils Berry Rouge, A Bold New Flavoured Vodka Expression
Bacardi-owned Grey Goose Vodka has launched Berry Rouge, a new flavoured expression blending Mediterranean strawberries, blueberries, raspberries, and blackberries with its signature French...
PEPSICO’S POLAR BEAR PLAY: A SUPER BOWL AD THAT REKINDLES THE TASTE DEBATE
PepsiCo has revived its iconic Pepsi Challenge with a bold Super Bowl ad for Pepsi Zero Sugar. Featuring a conflicted polar bear that...
APPLE’S EXPANDING FOOTPRINT UNDERSCORES HYDERABAD’S GLOBAL TECH ASCENT
Hyderabad’s steady rise as a global technology hub has been reinforced by Apple’s sustained expansion in the city. With its largest office footprint...
