Brands
TESCO PUTS BRAND LOVE AT THE HEART OF NEW VALUE PUSH
Tesco has launched For the love of it, a campaign by BBH London supporting its Everyday Low Prices scheme. Instead of focusing solely...
RAYMOND MARKS 100 YEARS WITH STRATEGIC LEADERSHIP RESET TO POWER NEXT-GEN LIFESTYLE GROWTH
As Raymond enters its second century, Gautam Singhania has brought in industry veterans Thomas Varghese and Satyaki Ghosh to recalibrate its lifestyle and...
Reliance Consumer Bags Global Rights to Brylcreem, Toni & Guy, Badedas & Matey
Reliance Consumer Products Ltd. has acquired worldwide rights to Brylcreem, Toni & Guy, Badedas, and Matey, strengthening its global personal care ambitions. The...
APPARTEMENT 103 CHANNELS MAYAN MYTH INTO LIMITED EDITION CIHUATÁN VIENTO RUM
Appartement 103 and Ron Cihuatán have launched Cihuatán Viento, a 10,000-bottle limited edition rum inspired by Ehécatl, the Mayan god of wind. A...
LACOSTE MAKES WAVES AT AUSTRALIAN OPEN WITH FLOATING TENNIS CLUB ON YARRA RIVER
Skipping traditional ads during the Australian Open, Lacoste built a floating tennis club on Melbourne’s Yarra River. Blending sport, culture, and lifestyle without...
BLACK DOG NAMES EMILIA CLARKE AS NEW GLOBAL FACE IN CAMPAIGN CELEBRATING THE ART OF THE PAUSE
Black Dog has named Emilia Clarke as the new face of the brand, launching a campaign built around the idea of “Savor” and...
DUBAI LAUNCHES ‘DUBAI CYCLING PASS’ TO PROMOTE ACTIVE LIVING AND SPORTS TOURISM
Dubai has introduced the Dubai Cycling Pass, a new initiative by GDRFA in partnership with tourism and sports authorities to encourage healthy living...
HIMMALEH SPIRITS UNVEILS DARMA, A PREMIUM HIMALAYAN-INSPIRED BLENDED WHISKY
Himmaleh Spirits has launched Darma, a premium blended whisky crafted from Indian whisky, select Scottish malts and a touch of bourbon influence. Positioned...
