Brands
MAGNUM ICE CREAM COMPANY TAKES CONTROL OF KWALITY WALL’S INDIA
Kwality Wall’s (India) Limited is now majority-owned by the Magnum Ice Cream Company, Netherlands. With board approval and promoters’ roles redefined, the brand...
SIERRA TEQUILA TARGETS EUROPEAN TRAVEL RETAIL WITH SLEEK NEW LAUNCH
Sierra Tequila has entered Europe’s travel retail market with a redesigned 100% agave range, debuting across Heinemann airport stores. Produced in Mexico’s Jalisco...
BASTION BRANDS TURNS A PAGE AS DAN KING TAKES THE HELM IN HAVAS HEALTH TRANSITION
Havas Group ANZ has confirmed a leadership transition at Bastion Brands, with founder Simon Davies stepping aside and Executive Director Dan King promoted...
CITADELLE ZERO: MAISON FERRAND’S BOLD STEP INTO THE NO-ALCOHOL FUTURE
Maison Ferrand has unveiled Citadelle Zero 0.0, its first non-alcoholic spirit crafted from 19 botanicals. Parisian studio Tonevo created a split-screen campaign to...
PERNOD RICARD AND BROWN-FORMAN IN MERGER TALKS
Pernod Ricard and Brown-Forman are reportedly in merger talks, aiming to counter declining sales and global trade pressures. The deal would unite the...
Primark Leans into High-Fashion Fantasy with ‘Shockingly Chic’ Spring Campaign
Primark’s new ‘Shockingly Chic’ campaign redefines affordable fashion with a playful, high-fashion twist. Created by VCCP, the integrated push spans multiple platforms and...
HENNESSY REIMAGINES MID-AUTUMN FESTIVAL WITH LUMINOUS LIMITED EDITIONS BY APPARTEMENT 103
Hennessy has unveiled a striking Mid-Autumn Festival limited edition for 2026, designed by Appartement 103 with ambassador Jackson Wang. Blending tradition with modernity,...
GATORADE EVOLVES WITH NATIONWIDE LAUNCH OF LOWER SUGAR HYDRATION DRINK
PepsiCo has launched Gatorade Lower Sugar nationwide, offering 75% less sugar and no artificial additives. The move reflects changing consumer preferences for healthier...
