Brands
SHORTFUNDLY LAUNCHES MICRO DRAMA OTT PLATFORM FOR THE MOBILE-FIRST STORYTELLER
Shortfundly has unveiled a dedicated Micro Drama OTT platform designed for short-form, story-driven entertainment. Optimised for mobile audiences, it enables independent creators to...
CHINI KUM’S LEMON POP REDEFINES THE FIZZY DRINK WITH CRISP FLAVOUR AND ZERO GUILT
Lemon POP from Chini Kum enters the beverage market as a clean, refreshing alternative to sugary sodas. Naturally sweetened, infused with prebiotic fibre...
VASELINE SLIPS EFFORTLESSLY INTO THE EMILY IN PARIS UNIVERSE WITH A CULTURE-FIRST BEAUTY LAUNCH
Timed with Netflix’s new season of Emily in Paris, Vaseline’s global lip oil launch redefines brand integration by prioritising cultural belonging over visibility....
RANA DAGGUBATI CO-FOUNDS LOCA LOKA TEQUILA, BLENDING MEXICAN CRAFT WITH INDIAN SPIRIT
Actor Rana Daggubati has co-founded Loca Loka, a premium tequila brand merging Mexico’s agave distilling heritage with India’s vibrant cultural energy. Launched in...
WOODBURNS: A BOLD AND CONTEMPORARY INDIAN WHISKY
Woodburns is a premium Indian whisky blending peated and unpeated malts, offering a rich profile with a lingering peat-led finish. Crafted by ABD...
MCDONALD’S INDIA UNVEILS CHEESY MUSHROOM & CHEESY CHICKEN BURGERS
McDonald's India - North and East launches two premium burgers, Cheesy Mushroom and Cheesy Chicken, under its Signature Collection. Priced at ₹239, these...
ADIDAS TERREX BUILDS REMOTE MOUNTAIN TEAHOUSE, REDEFINING WHERE BRANDS SHOW UP
Adidas TERREX has built a teahouse deep in Kazakhstan’s Butakovskiy Gorge, accessible only by hiking. Inspired by the traditional yurt, the space offers...
HOT WHEELS X PANTONE COLLABORATION CELEBRATES TOYS AS AGELESS OBJECTS OF JOY AND DESIGN
The Hot Wheels x Pantone collaboration taps into a growing trend where toys appeal to both adults and children. Blending nostalgia, stress relief...
