Campaigns
HEINEKEN LAUNCHES ‘FOR THE LOVE OF PUBS’ TO TACKLE IRELAND’S VANISHING LOCALS
With 2,100 Irish pubs closing over two decades, Heineken has unveiled “For the Love of Pubs”, a global platform aimed at safeguarding pub...
SAVED BY STRANGERS, UNITED IN SONG: M+C SAATCHI AND LIFEBLOOD TURN SECOND CHANCES INTO “THE UNLIKELY VERSION”
Australian Red Cross Lifeblood has launched a fully integrated national campaign, “Unlikely Version”, created in partnership with M+C Saatchi. Blending the power of...
MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN
Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...
KARAN AUJLA FRONTS ZYRO INDIA’S ‘NOTHING UNNECESSARY’ CAMPAIGN WITH A MINIMALIST MESSAGE
Singer and entrepreneur Karan Aujla appears in Zyro India’s latest digital campaign, championing a “Nothing Unnecessary” philosophy. The film positions Zyro as a...
THE SHOUT GROUP AND TROPICANA TWISTER REVIVE ‘MULTIPLY THE GOODNESS’ TO BUILD HOMES AND HOPE THIS RAMADAN
Returning for a second year, Tropicana Twister and The Shout Group’s ‘Multiply the Goodness’ campaign expands its purpose-led mission this Ramadan and Raya....
COACH TURNS THE PAGE ON SPRING STYLE WITH WEARABLE MINIATURE BOOKS
Coach has partnered with Forsman & Bodenfors and Penguin Random House to launch a global collection of fully readable miniature books as bag...
RAYMOND’S ‘HOMECOMING’ CAMPAIGN REVIVES THE SPIRIT OF THE COMPLETE MAN
Raymond Lifestyle Limited has unveiled ‘Homecoming’, a new campaign that extends the legacy of its iconic ‘The Complete Man’ series. Conceptualised by Omnicom,...
