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Thursday , 12 March 2026
Breaking Campaigns
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FLIPPING THE SCRIPT: ZOMATO’S WOMEN DELIVERY PARTNERS CHALLENGE EVERYDAY BIAS
Zomato’s International Women’s Day film captures the subtle biases women delivery partners face, from surprised stares to pointed questions. With over 3,500 women...
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SHE IS ON THE RISE: WOMEN’S DAY 2026 BECOMES A LIVING TRIBUTE
Mahindra’s She Is On The Rise campaign entered its fifth year in 2026, evolving into a living tribute to women’s everyday impact. From...
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AD COUNCIL INTRODUCES ‘ZILL’ TO HELP TEENS RECLAIM THE LANGUAGE OF MENTAL WELL-BEING
On World Teen Mental Wellness Day, the Ad Council has expanded its “Love, Your Mind” initiative by introducing “zill,” a new term encouraging...
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MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN
Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...
