Campaigns
MERCEDES-BENZ INDIA DRIVES HOME THE SPIRIT OF CHRISTMAS WITH LUXURY, EMOTION AND IMAGINATIVE STORYTELLING
Mercedes-Benz India’s festive campaign blends premium automotive craftsmanship with emotional storytelling, turning Christmas advertising into a celebration of dreams and aspiration. Through creative...
‘NATURE HATES A TOSSER’: NSW EPA LAUNCHES BOLD, CONFRONTATIONAL ANTI-LITTERING CAMPAIGN
The NSW EPA’s new “Nature Hates a Tosser” campaign uses angry, watchful wildlife to confront littering behaviour, targeting young men who litter when...
MADHYA PRADESH TOURISM STRIKES A SOULFUL NOTE WITH ANOUSHKA SHANKAR’S NEW CAMPAIGN FILM
Madhya Pradesh Tourism has launched a new campaign film featuring sitar maestro Anoushka Shankar, created with Span Communications and Venus Productions. Blending original...
IKEA LEANS INTO HALLOWEEN FEAR FACTOR WITH COMICALLY COMFORTING ‘HALLOWEEN ESSENTIALS’ CAMPAIGN
IKEA’s new “Halloween Essentials” campaign humorously positions its SMÅNUNNEÖRT duvet, KLOTSTARR cushion and MYRULL throw as emotional shields for horror movie nights. Launched...
UBER FLIPS THE SCRIPT ON DRIVING CULTURE WITH CHEEKY NEW ‘CAN’T DO THAT IF YOU’RE DRIVING’ CAMPAIGN
Uber isn’t merely advertising a ride — it’s trying to upend a mindset. Its latest brand platform in Australia and New Zealand, titled...
World’s First LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and...
Youth Cancer Charity Canteen Launches ‘AI Fail’ Campaign to Bandanna-fy Australia
Youth cancer charity Canteen is bringing a bold new energy to a much-loved tradition — Bandanna Day, in celebration of Canteen’s 40th anniversary....
Tetley Tea & Showpony Launch “The Uncomfortable Cup” to Spark Life-Changing Conversations About Breast Cancer
Tetley Tea Australia, in partnership with Breast Cancer Network Australia (BCNA) and creative agency Showpony, has launched The Uncomfortable Cup,a national campaign designed...
