Case Studies
NUTELLA’S BOLD PEANUT LEAP: FIRST NEW FLAVOUR IN 60 YEARS TARGETS NORTH AMERICAN CRAVINGS
In a nostalgic nod to its cosmic cameo on Artemis II, Nutella unveils Peanut – its first flavour innovation since 1964. Blending iconic...
FANTA LEVELS UP WITH GLOBAL GAMING CAMPAIGN IN COLLABORATION WITH XBOX AND ACTIVISION BLIZZARD
Fanta has launched a global gaming campaign in collaboration with Xbox and Activision Blizzard, bringing together five iconic gaming franchises in a special-edition...
THE NORTH FACE LAUNCHES UNIVERSAL COLLECTION FOR INCLUSIVE EXPLORATION
The North Face has unveiled the Universal Collection, an inclusive outdoor gear line co-created with adaptive athletes and the adaptive sports community. Featuring...
APPARTEMENT 103 REIMAGINES FESTIVE LUXURY WITH HENNESSY VS FLASK COLLECTION
Appartement 103 has unveiled a vibrant year-end collaboration with Hennessy, introducing a bold VS Flask Collection. Featuring three striking colourways, the limited-edition release...
NAVI UPI RACES AHEAD WITH FORMULA ONE-INSPIRED CAMPAIGN SET IN ‘HURRYPUR’
Navi has launched a high-energy campaign imagining a town where life moves at Formula One speed. Conceptualised by Sideways Consulting, the film uses...
A SPRITZ REIMAGINED: HOW TANICA IS BOTTLING AUSTRALIA’S OPEN-AIR LIFESTYLE
A new Australian spritz, TANICA, is challenging Europe’s long-held dominance of aperitif culture by embracing native botanicals and a distinctly local way of...
UNILEVER TO ACQUIRE U.S. GREENS SUPPLEMENT BRAND GRÜNS
Unilever has signed an agreement to acquire Grüns, a U.S.-based Greens Supplement company founded in 2023 by Chad Janis. The move strengthens Unilever’s...
AIR INDIA’S ‘VISTA’: HOW A BOLD REBRAND BECAME THE FACE OF A NEW AVIATION ERA
Three years after its unveiling, Air India’s ‘Vista’ identity has come to define its transformation under the Tata Group. Designed by FutureBrand, the...
