Case Studies
ADIDAS FOUNDATION LAUNCHES PLAY COLL3CTIVE TO EMPOWER YOUTH SPORT ACROSS NORTH AMERICA AHEAD OF WORLD CUP 2026
The Adidas Foundation has announced the opening of proposals, a flagship programme designed to harness the transformative FIFA World Cup set to unfold...
GODAWAN TRIPLE CASK TAKES FLIGHT IN TRAVEL RETAIL LAUNCH
Diageo India has unveiled the Godawan Triple Cask, a travel retail-exclusive single malt expression inspired by Rajasthan’s artisanal heritage. Available at duty free...
AVIATION AMERICAN GIN LAUNCHES FIRST FLAVOURED INNOVATION WITH CRANBERRY & BLOOD ORANGE
Aviation American its first ever flav Gin has unveiled in more than twooured expression decades, introducing Aviation Cranberry & Blood Orange Flavoured Gin....
Coca-Cola launches Powerade in India as official sports drink of ICC Men’s T20 World Cup 2026
The Coca-Cola Company has introduced its global sports hydration brand Powerade to India, debuting as the official sports drink of the ICC Men’s...
Carnival Spirit Returns in Hennessy V.S Limited Edition by Appartement 103
Hennessy has launched its second V.S Carnival Limited Edition, designed by Appartement 103. Featuring vibrant flora-and-fauna illustrations, hot-foil accents, and textured embossing, the...
The Souled Store Turns Shopping into Storytelling
The Souled Store is redefining retail by transforming its outlets into immersive cultural experiences. With murals, facades, and interiors that celebrate local heritage...
THE CAT THAT MADE MILK FLY OFF SHELVES
Russian milk brand Milgrad turned packaging into playful psychology by revealing a blue cat only when four cartons were placed together. Shoppers bought...
POP CULTURE FIZZ ARRIVES AS POPPI LAUNCHES IN THE UK
The viral American soda brand poppi has officially launched in the UK, introducing five low-sugar, high-fibre flavours to British shelves. Backed by PepsiCo...
