Case Studies
THE CAT THAT MADE MILK FLY OFF SHELVES
Russian milk brand Milgrad turned packaging into playful psychology by revealing a blue cat only when four cartons were placed together. Shoppers bought...
POP CULTURE FIZZ ARRIVES AS POPPI LAUNCHES IN THE UK
The viral American soda brand poppi has officially launched in the UK, introducing five low-sugar, high-fibre flavours to British shelves. Backed by PepsiCo...
EARLY BIRD TICKETS RELEASED FOR SONY WORLD PHOTOGRAPHY AWARDS 2026 EXHIBITION AT SOMERSET HOUSE
Early Bird tickets for the Sony World Photography Awards 2026 exhibition are now available, offering a 20 per cent discount until 5 March....
COACH INVITES GEN Z TO ‘EXPLORE YOUR STORY’ IN GLOBAL CAMPAIGN CELEBRATING THE POWER OF SHARED NARRATIVES
Coach has launched Explore Your Story, a global, co-created campaign with Gen Z communities from the US to China. Featuring Elle Fanning and...
LA BOROSA BRINGS MYTH, CRAFT AND CONFIDENCE TO NON-ALCOHOLIC AGAVE SPIRITS
La Borosa, a premium non-alcoholic agave spirit, is redefining perceptions of mindful drinking. Rooted in Mexican heritage and inspired by the goddess Mayahuel,...
TOYOTA AND HONDA UNITE ON THAI ROAD SAFETY CAMPAIGN
Toyota and Honda, fierce rivals in the automotive market, have joined forces with Hakuhodo in Thailand to confront the country’s alarming road safety...
RIGHT ON TIME: THE SCRIPT ROOM’S SONATA WATCHES CAMPAIGN MARRIES STORYTELLING AND STYLE
The Script Room’s latest campaign for Sonata Watches blends music, narrative, and design to create a multi-sensory experience. With creative leadership from Shaunit,...
MUMBAI’S HEART BEATS IN UNITY
Mumbai, a city of contrasts and constant motion, finds its spirit mirrored in Unity Bank’s new film by Whyness. Celebrating generosity and resilience,...
