Case Studies
7-Eleven Canada Taps Publicis Toronto as AOR to Fuel Brand’s Next Growth Phase
7-Eleven Canada has appointed Publicis Toronto as its Creative Agency of Record, marking a strategic push to elevate brand storytelling, strengthen digital engagement,...
BACARDI AND GREY GOOSE DEEPEN AUSTRALIAN OPEN PARTNERSHIP WITH YEAR 2 PUSH FOR CULTURAL IMPACT
Bacardi’s second year as a landmark Australian Open sponsor sees Grey Goose elevate its role from visibility to cultural participation. With sharper execution,...
BENCH MEDIA STRENGTHENS LEADERSHIP WITH STRATEGIC SENIOR PROMOTIONS
Bench Media has promoted Nicole Jurke to Head of People & Culture and Ting Zhang to Financial Controller, reinforcing its commitment to long-term...
TEAM LEWIS EXPANDS ASIA FOOTPRINT WITH JAKARTA OFFICE TO TAP HIGH-GROWTH MARKETS
TEAM LEWIS has opened a representative office in Jakarta, its sixth market in Asia-Pacific, strengthening its push across fast-growing Asian economies. The agency...
COCA-COLA BACKS INDIAN WOMEN’S FOOTBALL IN LANDMARK THREE-YEAR PARTNERSHIP
Coca-Cola’s sponsorship of India’s women’s national football teams marks a rare and meaningful corporate investment in the women’s game. With support for international...
CATHAY PACIFIC MARKS 80 YEARS WITH RETRO LIVERIES AND GLOBAL CELEBRATIONS
Cathay Pacific will celebrate its 80th anniversary in 2026 with a year-long campaign themed “80 Years Together,” highlighted by the return of its...
NIKE FRAMES SHUBMAN GILL’S LEADERSHIP THROUGH THE POWER OF MINDFULNESS
Nike’s latest cricket-focused message positions captain Shubman Gill as a leader defined by composure and mental clarity. Emphasising “Lead calm. Play fearless,” the...
Lipton Ice Tea Brings Cool Refreshment to the Australian Open as Official Ice Tea Partner for 2026
Lipton Ice Tea has signed on as the Official Ice Tea Partner of the Australian Open 2026, delivering icy-cold drinks across bars, a...
