Case Studies
BUZZBALLZ SHAKES UP INDIA’S RTD MARKET WITH INDIA-EXCLUSIVE FLAVOURS
Sazerac-owned RTD cocktail brand BuzzBallz has entered India with three India-exclusive flavours—Berry Lemon Squeeze, Strawberry Squeeze and Chilli Guava Groove. Launching in Bengaluru...
BRICKS OF REALITY: HOW INDIA’S YOUNG GENERATION IS REDEFINING THE IDEA OF HOME
India’s younger generation is redefining the idea of home by prioritising simplicity, affordability, and flexibility over size, grandeur, and legacy. Millennials and Gen...
BLENDERS PRIDE LAUNCHES LUXURIOUS ZENITH BLACK EDITION WHISKY
Blenders Pride has launched the Zenith Black Edition, a limited-edition whisky with a striking black design, signifying luxury and distinction. Only 1 million...
HANGAR DESIGN GROUP REIMAGINES GIN FABBRI AMARENA WITH ELEGANT CENTENNIAL PACKAGING
Marking 100 years since its original creation, Gin Fabbri Amarena returns with a refined new packaging identity by Hangar Design Group. Rooted in...
HALF SISTER REDEFINES PREMIUM WINE WITH A MINDFUL HALF-BOTTLE APPROACH
Studio Guild positions Half Sister as a modern alternative to traditional wine bottles, offering premium wines in a 375ml format. Created by two...
ARVIND FASHIONS TO BUY OUT FLIPKART’S STAKE IN FLYING MACHINE FOR ₹135 CRORE
Arvind Fashions Limited will acquire Flipkart Group’s 31.25% stake in Arvind Youth Brands Pvt Ltd for ₹135 crore, gaining full control of Flying...
WIPRO ENTERPRISES APPOINTS ANITA BHAT-ZUTSHI AS CHIEF FINANCIAL OFFICER TO DRIVE NEXT PHASE OF GROWTH
Wipro Enterprises has named Anita Bhat-Zutshi as its new Chief Financial Officer as it accelerates transformational growth across consumer care and engineering businesses....
INDIA GATE’S PACKAGING REFRESH SIGNALS A STRATEGIC SHIFT IN INDIA’S RICE CATEGORY
In 2025, India Gate unveiled a packaging-led transformation that goes beyond visual updates. The redesign reflects a complete portfolio re-architecture aimed at simplifying...
