Case Studies
CRAZY COCK’S MADHUCA: INDIAN LUXURY WHISKY WITH A MAHUA TWIST
Crazy Cock Single Malt Whisky launches Madhuca, the world's first single malt finished in Mahua casks, blending Indian heritage with global sophistication. Crafted...
RELIANCE REVIVES SIL WITH ₹5 NOODLES, IGNITING A FRESH PRICE WAR IN INDIA’S PACKAGED FOODS MARKET
Reliance Consumer Products has relaunched the legacy SIL brand with ultra-affordable noodles, ketchup and jam, marking its first major push into packaged foods....
OPENAI LAUNCHES ACADEMY FOR NEWS ORGANIZATIONS TO BOOST AI ADOPTION IN JOURNALISM
OpenAI has launched the OpenAI Academy for News Organizations, a free learning hub offering AI training, tools, and resources for journalists and publishers....
GRANULES INDIA SIGNS ₹1,000-CRORE MOU WITH TELANGANA TO EXPAND ADVANCED PHARMA MANUFACTURING
Granules India Limited has signed a landmark MoU with the Telangana government to invest over ₹1,000 crores in expanding peptides manufacturing, CDMO services...
VIVO’S SWITCHOFF CAMPAIGN ENCOURAGES FAMILIES TO RECONNECT AT THE DINNER TABLE
Vivo’s latest SwitchOff campaign urges families to put away phones and embrace real conversation. By highlighting the joy of laughter, storytelling, and uninterrupted...
AIR NEW ZEALAND’S NEW BRAND FILM CELEBRATES PEOPLE, HOME AND CONNECTION THROUGH MUSIC AND STORY
Air New Zealand has launched a new campaign via FCB Aotearoa celebrating the people and communities it connects daily. Featuring real employees and...
BANARAS LOCOMOTIVE WORKS STRENGTHENS INDIA’S GLOBAL RAIL FOOTPRINT WITH MOZAMBIQUE EXPORT
Banaras Locomotive Works has dispatched the sixth indigenously built 3300 HP AC–AC diesel-electric locomotive to Mozambique, advancing a ten-locomotive export order. The milestone...
MERCEDES-BENZ INDIA DRIVES HOME THE SPIRIT OF CHRISTMAS WITH LUXURY, EMOTION AND IMAGINATIVE STORYTELLING
Mercedes-Benz India’s festive campaign blends premium automotive craftsmanship with emotional storytelling, turning Christmas advertising into a celebration of dreams and aspiration. Through creative...
