Case Studies
THE BALVENIE 50 LAUNCHES EXCLUSIVELY AT THE LANESBOROUGH’S LIBRARY BAR
The Balvenie and The Lanesborough partner to offer The Balvenie 50 (First Edition), a rare whisky expression, at The Library Bar. Guests can...
UGANDA LEADS GLOBAL DEBUT OF PEPSICO’S MIRINDA SMILES PLATFORM CELEBRATING YOUTHFUL JOY
Uganda has become the first market worldwide to launch PepsiCo’s new Mirinda Smiles platform. Built around “Sip a Mirinda, Spread the Smile,” the...
Pizza Hut Singapore Serves Up Exclusive Molly Collectables in POP MART Collaboration
Pizza Hut Singapore has partnered with designer toy brand POP MART to launch a limited-edition Molly merchandise collection exclusive to the local market....
PETA UK’S ‘HAPPY CHRISTMASSACRE’ CAMPAIGN TURNS CHRISTMAS CHEER INTO A DARK RECKONING
PETA UK and Grey London have launched Happy Christmassacre, a provocative festive campaign spanning cinema, social media and outdoor media. Through dark humour...
LOTUS BISCOFF MAKES ITS MADE-IN-INDIA DEBUT AS MONDELĒZ EXPANDS PREMIUM COOKIE PLAY
Mondelēz International has officially launched locally manufactured Lotus Biscoff in India, marking the first time Lotus Bakeries has enabled production outside its global...
JACQUIE ALLEY REAPPOINTED CHAIR AS IMAA MARKS FIVE YEARS AND EXPANDS BOARD LEADERSHIP
The Independent Media Agencies of Australia has reappointed Jacquie Alley as chair for a further two-year term following its annual general meeting. Alongside...
MERCEDES-AMG PETRONAS FORMULA ONE TEAM ANNOUNCES GLOBAL PARTNERSHIP WITH PEPSICO
The Mercedes-AMG Petronas Formula One Team has partnered with PepsiCo in a new global alliance featuring Gatorade, Sting, and Doritos. The collaboration integrates...
ADS SPIRITS DEBUTS PREMIUM IRISH WHISKEY BRAND THE IRISH SMITH IN HARYANA
ADS Spirits Pvt. Ltd. has launched The Irish Smith Whiskey in Haryana, marking the brand’s India debut. Crafted in Ireland at Great Northern...
