Case Studies
RELIANCE ENTERS PET FOOD MARKET WITH WAGGIES, TRIGGERING MAJOR INDUSTRY SHAKE-UP
Reliance Consumer Products Limited has launched Waggies, an aggressively priced pet food brand that undercuts major competitors by 20–50%. Targeting tier-2 and semi-urban...
GALAXY Z TRIFOLD MARKS A NEW MOMENT IN THE EVOLUTION OF SMARTPHONES
Samsung has unveiled the Galaxy Z TriFold, a device that opens once and then again to form a full, expansive canvas, signalling a...
RANVEER SINGH AND ABD MAESTRO LAUNCH YELLO, INDIA’S FIRST DESIGNER WHISKY
YELLO, India’s first “designer whisky” crafted by Ranveer Singh and ABD Maestro, has launched in Maharashtra with Goa and Haryana next. Blending premium...
STOK BEER DEBUTS IN THE CITY WITH A HIGH-ENERGY LAUNCH NIGHT AND A ‘LIVE THE CHILL’ PROMISE
STOK Beer made a vibrant city debut at Mirage, Ashok Nagar, unveiling its Strong, Wheat, and Lager variants in a lively, experiential launch....
Pernod Ricard India Unveils Seagram’s Xclamat!on, a Bold Homegrown Portfolio of Five Premium Spirits
Pernod Ricard India has launched Seagram’s Xclamat!on, a vibrant new range of whisky, vodka, gin, brandy, and rum crafted in India with global...
LOUIS VUITTON’S “LE VOYAGE DES LUMIÈRES” CAPTURES HOLIDAY MAGIC THROUGH EMOTION AND STORYTELLING
https://youtu.be/LZuUAZOyzQo Louis Vuitton’s Holiday 2025 campaign, “Le Voyage des Lumières,” blends cinematic storytelling with subtle product integration, showcasing the Maison’s heritage and craftsmanship....
LAY’S BRINGS “NO LAY’S, NO GAME” TO FIFA WORLD CUP 26™ WITH A STAR-STUDDED GLOBAL CAMPAIGN
Lay’s is elevating its iconic “No Lay’s, No Game” campaign to the FIFA World Cup 26™, launching a global fan-focused push featuring Lionel...
PAUL JOHN UNVEILS ITS OLDEST CHRISTMAS EDITION YET WITH THE 2025 FESTIVE RELEASE
Paul John Whisky has launched its Christmas Edition 2025, the eighth and oldest release in its annual festive series. Aged eight years in...
