Case Studies
GATORADE PARTNERS WITH F1 ACADEMY ROOKIE LISA BILLARD TO FUEL THE FUTURE OF WOMEN’S MOTORSPORT
Gatorade has joined hands with F1 Academy™ rookie Lisa Billard as part of its ‘Fuel Tomorrow’ mission, supported by the Gatorade Sports Science...
STARBUCKS’ “DRAWN TOGETHER” HOLIDAY FILM REKINDLES THE MAGIC OF HUMAN CONNECTION
Starbucks’ 2025 holiday campaign, “Drawn Together,” tells a simple, touching story of two hand-drawn characters on coffee cups finding each other. Created with...
OREO AND BRAND SOCIETY TURN A CLASSIC COOKIE INTO A NEW CHRISTMAS RITUAL
Oreo partnered with Brand Society to elevate the cookie from a baking ingredient to a cherished holiday tradition. The campaign reimagines Oreo as...
HALDIRAM’S EXPLORES BRINGING U.S. SANDWICH CHAIN JIMMY JOHN’S TO INDIA
Haldiram’s has begun early discussions to introduce American sandwich chain Jimmy John’s to India, signaling a potential shift in the country’s fast-growing QSR...
FIJI AIRWAYS UNVEILS FIRST SONIC BRANDING, TURNING “WELCOME TO OUR HOME” INTO A MUSICAL EXPERIENCE
Fiji Airways has introduced its first-ever sonic branding, created with Havas Host, blending iTaukei, Fijian Hindi, and English to reflect the nation’s culture....
LUSTUCRU REINVENTS ITS ICONIC PASTA PACKAGING WITH A PROUDLY FRENCH, SUSTAINABLE REFRESH
Lustucru has unveiled a refreshed pasta packaging designed by Lonsdale, emphasizing its French heritage with the “Origin’ Info” seal and a vivid trompe-l’œil...
ULCCS LEADER T.K. KISHORE KUMAR BECOMES FIRST MALAYALI VICE-CHAIRMAN OF ICAE ASIA-PACIFIC
T.K. Kishore Kumar of ULCCS has been elected Vice-Chairperson of the ICAE, becoming the first Malayali to hold the post. A key figure...
AVAADA GROUP LAUNCHES ALWAYS CLEAN, ALWAYS ON CAMPAIGN HIGHLIGHTING CRITICAL ROLE OF RELIABLE CLEAN ENERGY
Avaada Group’s new campaign, Always Clean, Always On, underscores the growing energy demands of AI-driven industries, automated manufacturing, and data centres. Premiering on...
