Case Studies
HUGGIES INDIA INTRODUCES ‘GEELU MONSTER’ TO SPOTLIGHT BABY WETNESS AND FAST ABSORPTION1
Huggies India’s new campaign features the ‘Geelu Monster’, a character symbolising lingering wetness on a baby’s skin. Based on insights from mothers, the...
Asian Paints Celebrates South India with Limited-Edition Cultural Packaging
Asian Paints has launched Special Edition Regional packaging for ACE Emulsion and Tractor Emulsion, inspired by the heritage of Andhra Pradesh, Telangana, Karnataka...
TETLEY ENTERS READY-TO-DRINK MARKET WITH GUILT-FREE FRUIT & GREEN TEA REFRESHERS
Tetley has launched its Ready-To-Drink Fruit & Green Tea range, offering flavour-rich, guilt-free refreshment for today’s on-the-go consumer. Available in Peach & Mango...
Skoda and BBH India Launch ‘Mind Drive’ Hypnosis Experience for Octavia RS Fans
Skoda Auto India and BBH India have unveiled ‘Mind Drive,’ a hypnosis-led experience that lets fans imagine driving the sold-out Octavia RS. Created...
AL RAWABI LAUNCHES HIGH-PROTEIN GREEK YOGHURT MADE IN DUBAI
Al Rawabi has introduced its new Greek yoghurt, crafted in Dubai with high protein, reduced lactose, and a rich, creamy texture. The launch...
RED ROCK DELI DEBUTS IN INDIA, ELEVATING SNACKING WITH GOURMET CHIPS
PepsiCo has launched Australia’s premium snack brand Red Rock Deli in India, transforming the snacking landscape with gourmet-style chips in innovative kettle-cooked, baked,...
TATA BRINGS BACK THE ICONIC SIERRA: ₹11.49 LAKH SUV BLENDS NOSTALGIA WITH MODERN EDGE
After over two decades, Tata revives the legendary Sierra — now reborn with contemporary design, modern tech, and a starting price of ₹11.49...
PUBLICIS PRODUCTION SHOWCASES GLOBAL POWER WITH CHIPS AHOY–STRANGER THINGS COLLABORATION
Publicis Production’s unified global ecosystem comes alive in the Chips Ahoy–Stranger Things campaign, produced across New York, London, and Bogota. Through PoP Studios’...
