Case Studies
COKE STUDIO UNVEILS “OXYGEN AROUND U,” A CROSS-REGIONAL MUSIC QUEST FEATURING BINI, PEKING DUK, KITA ALEXANDER AND DRAX PROJECT
Coke Studio’s new release, “Oxygen Around U,” unites BINI, Peking Duk, Kita Alexander, Drax Project and the Orchestra of the Filipino Youth in...
BLACK DUCK RUM REVIVES PROHIBITION LEGEND THROUGH BOLD NAUTICAL DESIGN
Chad Michael Studio has created a striking visual identity for Black Duck Rum, inspired by the legendary Prohibition-era rum-running vessel known for its...
NEYMAR AND FATHER ACQUIRE FULL RIGHTS TO PELÉ BRAND IN LANDMARK RS. 160-CRORE DEAL
Neymar Jr. and his father have purchased the entire Pelé brand—including name, image, and merchandise rights—for Rs. 160 crore, marking a historic transfer...
DEEPINDER GOYAL TESTS BRAIN-FLOW WEARABLE AS TEMPLE VENTURE SPARKS INTEREST
Zomato founder Deepinder Goyal is exploring neurotech with a prototype wearable that tracks cerebral blood flow in real time. Hinted to be part...
HERO MOTOCORP TO SPIN OFF VIDA EV UNIT, TARGETS 2030 STOCK MARKET DEBUT AS SALES CROSS 1 LAKH
Hero MotoCorp plans to hive off its electric division, VIDA, and list it by 2030 as the brand’s sales surge past one lakh...
HARLEY-DAVIDSON DUBAI TURNS ENGINES INTO AWARENESS ANTHEM WITH TOUGH NUTS CHOIR FOR MOVEMBER
Harley-Davidson’s H.O.G. Dubai Chapter has launched the Tough Nuts Choir and the 4th Annual Movember Ride to break the silence around prostate and...
SUPERDRY–PEARL ACADEMY COLLABORATION BRINGS GEN Z STREETWEAR VISION INTO INDIA’S RETAIL SPACES
Superdry’s first collaboration with Pearl Academy connected student designers with stores in Delhi, Mumbai and Bengaluru, showcasing fresh Gen Z perspectives on contemporary...
MARRIOTT UNVEILS “SERIES BY MARRIOTT” WITH HISTORIC OVERNIGHT LAUNCH OF 26 FERN HOTELS ACROSS INDIA
Marriott International has introduced its new “Series by Marriott” brand with a landmark rollout of 26 Fern Hotels & Resorts across India in...
