Case Studies
PLAYSTATION’S “IT HAPPENS ON PS5” CAMPAIGN BREAKS THE FOURTH WALL ACROSS AUSTRALIA
PlayStation has launched a striking Australian edition of its global “It Happens on PS5” campaign through Akcelo, EssenceMediacom and Apparition. Using immersive builds...
PUMA UNVEILS LUXURY LA STUDIO TO POWER NEXT-GEN DESIGN AND CREATIVITY
Puma has launched a cutting-edge design and marketing studio in Los Angeles, blending luxury aesthetics with advanced technology to inspire its creative teams....
BRANDS PAD UP AS SEVEN LOCKS IN RECORD LINE-UP FOR BIGGEST SUMMER OF CRICKET
Seven is gearing up for its biggest cricket season yet, with major brands including KFC, Toyota, Westpac, Woolworths and NRMA joining an expanded...
MOHIT ASSUDANI JOINS NYKAA AS AVP TO LEAD BATH & BODY AND PERFUMERY GROWTH
Nykaa has appointed Mohit Assudani as Associate Vice President to head its Bath & Body and Perfumery category. With over a decade of...
RPSG VENTURES BUYS 40% STAKE IN FALGUNI SHANE PEACOCK, MARKING ITS FIRST FORAY INTO INDIAN LUXURY FASHION
RPSG Ventures has acquired a 40% stake in Falguni Shane Peacock’s parent company, valuing the luxury label at $54.6 million. The deal marks...
PEPSICO INDIA WINS BEST CREATIVE VIDEO CAMPAIGN FOR 7UP’S ‘SPICEIT PLAYLIST’ AT SPOTIFY HITS
PepsiCo India has won the Best Creative Video Campaign award at the Spotify Hits ceremony for its vibrant ‘7UP SpiceIt Playlist’. The campaign...
JKC SPORTS DEBUTS WITH LONG-TERM MULTI-SPORT VISION TO BUILD INDIA’S FUTURE ATHLETES
JKC Sports has officially launched under Dr. Raghavpat Singhania and Madhav Singhania, unveiling a long-term, multi-sport strategy focused on athlete development, sports science,...
VML Portugal Launches VML Health, Appoints Mariana Marta dos Santos as Managing Director
VML Portugal has launched VML Health, appointing pharma communications expert Mariana Marta dos Santos as managing director. With over 15 years in global...
