Case Studies
RCPL’S ₹8,000 CRORE BET TO SHAKE UP INDIA’S BEVERAGE MARKET
Reliance Consumer Products Ltd (RCPL) is set to revolutionize India's beverage industry with a ₹8,000 crore investment, launching 10-12 new plants by 2027....
HAYMAN’S LAUNCHES LONDON 0%: A GAME-CHANGING ALCOHOL-FREE SPIRIT
Hayman's Distillery launches London 0%, an alcohol-free spirit with juniper, coriander, and citrus flavors. The product is an evolution of their Small Gin...
BISCOFF ARRIVES IN INDIA: EXPERIENCE THE CARAMELIZED DELIGHT
ITC Sunfeast Fantastik! has launched Choco Meltz, a rich and smooth molten chocolate snack, priced at Rs 5. The product is designed to...
BISCOFF ARRIVES IN INDIA: EXPERIENCE THE CARAMELIZED DELIGHT
Lotus Biscoff, the iconic caramelized biscuit, has launched in India, offering a unique flavor experience. Perfect for coffee, baking, or snacking, Biscoff is...
MARKS & SPENCER’S FALL 25 CAMPAIGN TAKES CENTER STAGE
Marks & Spencer's Fall 25 campaign, "Big Autumn Energy," launches with a stylish film by UnderWonder Content's Tanu Muino and Mother London. The...
SERVING UP CHAMPIONS: OMAXE TELLS HARMANPREET KAUR TO SMASH IT
Omaxe Limited appoints Harmanpreet Kaur, Indian women's cricket team captain, as brand ambassador, promoting sports excellence and world-class infrastructure. Partnership aims to empower...
ADIDAS UNLEASHES HYPE FILM FORHYPE FILM, EMBRACING NORTH AMERICAN CULTURE
Adidas releases "La Preparacíon Americana," a hype film for the 2026 World Cup, showcasing football stars in unexpected settings across North America. The...
THE ACROBAT, THE INFLUENCER &THE ALGORITHM: ADOBE’S SIMON MORRIS UNPACKS ITS GLOBAL MARKETING IDEAS
SIMON MORRIS UAdobe's Simon Morris emphasizes risk-taking and experimentation in marketing, driving creative growth. He believes in "failing forward" and testing new ideas....
