Case Studies
SNITCH: THE 10-MINUTE FASHION REVOLUTION TURNING INDIA’S MENSWEAR MARKET UPSIDE DOWN
Bengaluru-based men’s fashion brand Snitch has become India’s answer to Zara—faster, homegrown, and now delivering in 10 minutes. Evolving from a B2B wholesaler...
THE ₹69,000 SAFETY PIN THAT BROKE THE INTERNET: WHEN PRADA WENT ‘PUNK’ ON LUXURY
Prada’s latest accessory—a simple metal safety pin priced at ₹69,000—has sparked global laughter and outrage. Social media users mocked the “luxury” item by...
NETFLIX EXPANDS FOOTPRINT IN INDIA WITH NEW HYDERABAD OFFICE FOCUSED ON TECH, POST-PRODUCTION, AND VFX
Netflix is set to open its second India office in Hyderabad’s HITEC City, spanning 41,000 sq ft. The new facility will focus on...
GETTY IMAGES PARTNERS WITH PERPLEXITY TO REDEFINE AI-POWERED VISUAL SEARCH
Getty Images and Perplexity have announced a multi-year partnership integrating Getty’s premium image library into Perplexity’s AI-powered search engine. The collaboration aims to...
PHD INDIA WINS MARICO’S INTEGRATED MEDIA MANDATE AFTER MULTI-AGENCY PITCH
PHD India, part of Omnicom Media Group, has been appointed Agency on Record for Marico Limited after a multi-agency pitch. The mandate covers...
KFC India Turns Up the Flavor with “The Great KFC Feastival” — A Celebration of Bold Taste and Crunch
KFC India’s new campaign, The Great KFC Feastival, created by FCB Neo and directed by Luv Kalla, celebrates bold flavors and joyful indulgence....
MADHYA PRADESH TOURISM STRIKES A SOULFUL NOTE WITH ANOUSHKA SHANKAR’S NEW CAMPAIGN FILM
Madhya Pradesh Tourism has launched a new campaign film featuring sitar maestro Anoushka Shankar, created with Span Communications and Venus Productions. Blending original...
WHEN SPEED MEETS STRINGS: ŠKODA AUTO INDIA’S OCTAVIA RS STRIKES A NEW CHORD WITH RISHAB RIKHIRAM SHARMA
Škoda Auto India’s new film pairs the Octavia RS with sitarist Rishab Rikhiram Sharma, blending automotive engineering with Indian classical rhythm. Portraying speed...
