Case Studies
CONNACHT DISTILLERY REBRANDS AS BALLINA, LAUNCHES FIRST-EVER SINGLE MALTS
Connacht Distillery in County Mayo has rebranded as Ballina and launched its first two single malt whiskeys. The new name reflects the distillery’s...
CHATGPT’S FIRST BRAND CAMPAIGN CELEBRATES THE MOST HUMAN SIDE OF AI
ChatGPT’s first-ever brand campaign takes a human-centered approach, focusing on real people and emotions instead of AI technology. The film highlights how ChatGPT...
AVIGNA GROUP UNVEILS ₹150 CRORE LOGISTICS PARK IN KOCHI, BOOSTING KERALA’S INDUSTRIAL AMBITIONS
Avigna Group has inaugurated a ₹150 crore logistics park in Kochi, marking a major boost to Kerala’s industrial ambitions. Spanning 21.35 acres with...
MUSCAT MEDIA GROUP JOINS HANDS WITH CHOUEIRI GROUP AND ARABIAN MEDIA COMPANY TO REDEFINE OMAN’S MEDIA LANDSCAPE
Muscat Media Group has entered an exclusive partnership with Arabian Media Company and Choueiri Group to enhance Oman's media and advertising landscape. The...
Starbucks’ New Brew in China: A Bold Shift, Not a Retreat
Starbucks is selling a majority stake in its China business to Boyu Capital for about $4 billion, valuing it at over $13 billion....
L’ORÉAL PROFESSIONNEL PARIS APPOINTS OGILVY PARIS TO LEAD GLOBAL SOCIAL MEDIA STRATEGY
L’Oréal Professionnel Paris has appointed Ogilvy Paris to lead its global social media strategy starting November 2025. The partnership aims to strengthen the...
THE NEW GALAXY MOMENT: MRUNAL THAKUR AND MARS WRIGLEY REDEFINE INDULGENCE FOR THE MODERN INDIAN WOMAN
Mars Wrigley India has relaunched its iconic Galaxy chocolate with a creamier recipe, new design, and Bollywood actor Mrunal Thakur as brand ambassador....
BOO BOO LAAND TO DEBUT IN INDIA WITH RS 110-CRORE EXPANSION, FIRST VENUE AT MUMBAI’S JIO WORLD PLAZA
Dubai’s luxury indoor kids’ entertainment brand Boo Boo Laand will debut in India in 2026 at Mumbai’s Jio World Plaza. Parent company Imperial...
