Case Studies
OMNICOM’S POST-IPG RESULTS SHOW REVENUE SURGE AMID HEAVY ACQUISITION COSTS
Omnicom’s first earnings report following its IPG acquisition delivered strong revenue growth but a significant net loss linked to integration costs and workforce...
SHE IS ON THE RISE: WOMEN’S DAY 2026 BECOMES A LIVING TRIBUTE
Mahindra’s She Is On The Rise campaign entered its fifth year in 2026, evolving into a living tribute to women’s everyday impact. From...
THE GUARDIAN UPDATES EDITORIAL CODE TO DEFINE CLEAR RULES FOR GENERATIVE AI IN JOURNALISM
The Guardian has updated its editorial code of practice to clarify how journalists may use generative artificial intelligence. The policy emphasises human oversight,...
JACK LINK’S WARNS SNACK LOVERS TO ‘BEWARE THE WILD’ IN NEW CAMPAIGN
Jack Link’s has launched a new campaign under its “Feed Your Wild Side” platform, humorously warning consumers that its beef jerky is so...
AD COUNCIL INTRODUCES ‘ZILL’ TO HELP TEENS RECLAIM THE LANGUAGE OF MENTAL WELL-BEING
On World Teen Mental Wellness Day, the Ad Council has expanded its “Love, Your Mind” initiative by introducing “zill,” a new term encouraging...
AB INBEV OPENS DOORS TO NATIONAL GEOGRAPHIC AS BREWING INNOVATION SHAPES THE FUTURE OF BEER
Global brewer AB InBev has showcased its latest brewing innovations to National Geographic at its headquarters in Leuven, Belgium. The interaction highlights advances...
APPLE CELEBRATES MACBOOK UPGRADE WITH FILMS OF RHYTHM AND CHAOS
Apple’s upgraded MacBook Pro and MacBook Air launch with two films that embody rhythm and chaos. Best Performance Yet turns professional work into...
LÜRZER’S ARCHIVE OPENS ENTRIES FOR 200BEST DIGITAL ARTISTS 2026
Lürzer’s Archive has opened submissions for the eighth edition of its prestigious 200best [digital artists] series, inviting creators worldwide to submit outstanding digital...
