Case Studies
MAGNUM ICE CREAM COMPANY TAKES CONTROL OF KWALITY WALL’S INDIA
Kwality Wall’s (India) Limited is now majority-owned by the Magnum Ice Cream Company, Netherlands. With board approval and promoters’ roles redefined, the brand...
1664 LAUNCHES GLOBAL CAMPAIGN WITH ROBERT PATTINSON
1664 beer has launched “Unquestionably Good Taste,” a global campaign fronted by Robert Pattinson in a Paris-set short film directed by Brady Corbet....
SIERRA TEQUILA TARGETS EUROPEAN TRAVEL RETAIL WITH SLEEK NEW LAUNCH
Sierra Tequila has entered Europe’s travel retail market with a redesigned 100% agave range, debuting across Heinemann airport stores. Produced in Mexico’s Jalisco...
BASTION BRANDS TURNS A PAGE AS DAN KING TAKES THE HELM IN HAVAS HEALTH TRANSITION
Havas Group ANZ has confirmed a leadership transition at Bastion Brands, with founder Simon Davies stepping aside and Executive Director Dan King promoted...
CITADELLE ZERO: MAISON FERRAND’S BOLD STEP INTO THE NO-ALCOHOL FUTURE
Maison Ferrand has unveiled Citadelle Zero 0.0, its first non-alcoholic spirit crafted from 19 botanicals. Parisian studio Tonevo created a split-screen campaign to...
BAUDUCCO REMOVES BREAD TO PROVE ITS ESSENTIAL ROLE IN BOLD NEW CAMPAIGN
Bauducco has launched a provocative campaign stripping bread from classic foods to highlight its importance. Created by Ampfy, the initiative spans OOH, digital,...
WHEN VISION MEETS VIBRATION: MANOJ PARAMAHAMSA’S NIKON ZR SYMPHONY
Cinematographer and indie filmmaker Manoj Paramahamsa, celebrated for his mastery of light and lens, has unveiled a striking new project shot on the...
PERNOD RICARD AND BROWN-FORMAN IN MERGER TALKS
Pernod Ricard and Brown-Forman are reportedly in merger talks, aiming to counter declining sales and global trade pressures. The deal would unite the...
