Case Studies
RELIANCE BRANDS BREWS A NEW CAFÉ CULTURE: DEEPA HALL’S STRATEGY TO REDEFINE INDIA’S COFFEE AND DINING EXPERIENCE
Reliance Brands Limited, led by Deepa Hall, is redefining India’s café culture through brands like Pret A Manger, EL&N London, and Armani Caffè....
NETFLIX JOINS HYDERABAD’S TECH POWERHOUSE: CITY NOW HOSTS THE COMPLETE FAANG LINEUP
Netflix has set up its office in Hyderabad, leasing 41,000 sq ft at Capitaland ITPH, HITEC City. With this, Hyderabad becomes one of...
PARLE WAFERS IGNITES SNACK AISLES WITH FIERY NEW FLAVOURS — DRAGON CHIPS AND CHILLAM CHILLI
Parle Wafers launches Dragon Chips and Chillam Chilli, bold new flavours crafted for India’s adventurous snackers. From world-hot chillies to desi-Mexican fusion, the...
WEBJET UNVEILS ‘GO SOMEWHERE’: A BOLD NEW CHAPTER IN TRAVEL BRANDING
Webjet has launched its biggest brand transformation in 27 years with the ‘Go Somewhere’ campaign, created by The Hallway. Following its 2024 demerger,...
NESTLÉ LANKA SHINES AT NATIONAL SUPPLY CHAIN EXCELLENCE AWARDS 2025
Nestlé Lanka won the Gold Award for Best Supply Chain Practising Organisation in the Extra-Large Manufacturing category at the National Supply Chain Excellence...
MORGAN BUEHLER ZANOTTI RETURNS WITH ‘WAAY’—A ZERO-SUGAR PROTEIN BEVERAGE REVOLUTION
Primal Kitchen co-founder Morgan Buehler Zanotti has launched WAAY, a zero-sugar sparkling protein beverage. After selling Primal Kitchen to Kraft Heinz for $200...
SONY MUSIC PUBLISHING TAKES A MAJOR STAKE IN FINLAND’S ELEMENTS MUSIC, STRENGTHENING GLOBAL CREATIVE TIES
Sony Music Publishing has acquired a significant stake in Finland’s Elements Music, forming a long-term creative partnership to connect its 10,000-song catalog with...
BACARDI MARKS NATIONAL BAT WEEK WITH GLOBAL CONSERVATION SPOTLIGHT
Bacardi celebrates National Bat Week by highlighting its long-standing connection to bats and global conservation efforts. Recognized by the Wildlife Habitat Council, Bacardi’s...
