Case Studies
HYATT REIMAGINES LOYALTY IN INDIA — WITH KARISMA KAPOOR AS THE FACE OF “CARE YOU CAN FEEL”
Hyatt has launched a new India-focused World of Hyatt campaign featuring Karisma Kapoor, positioning its loyalty programme as an emotional, care-led experience rather...
KARTHIK BALAGOPALAN STEPS DOWN AS MANAGING DIRECTOR OF PUMA INDIA TO PRIORITISE FAMILY
Karthik Balagopalan has stepped down as Managing Director of PUMA India to focus on family priorities in Germany. Associated with PUMA since 2006,...
LENSKART PRICES IPO AT RS 382-402 PER SHARE, ISSUE OPENS ON OCT 31
Lenskart's IPO is priced at Rs 382-402 per share, opening on Oct 31 and closing on Nov 4. The issue includes a fresh...
PEPSICO’S BOLD NEW CHAPTER: A REFRESHED CORPORATE BRAND IDENTITY
https://www.youtube.com/watch?v=quJGPI-If24 PepsiCo unveils a refreshed corporate brand identity, symbolizing transformation and growth. The new logo reflects its mission to create smiles with every...
TASVA AND SHUBMAN GILL REDEFINE THE MODERN INDIAN WEDDING AS A PERSONAL, EMOTIONALLY GROUNDED CELEBRATION
Tasva, the modern menswear brand by ABFRL and Tarun Tahiliani, has unveiled a renewed brand vision with cricketer Shubman Gill as its new...
SUPERKRAFT LAB UNVEILS ULTRA-RARE “SUPERMAN: BIRTH OF HOPE” LUXURY STATUE
Superkraft Lab, under Mighty Jaxx, has launched “Superman: Birth of Hope,” a meticulously crafted luxury collectible limited to just 201 units worldwide. The...
BRADFORD LICENSE INDIA ANNOUNCES STRATEGIC PARTNERSHIP WITH PURPLE TURTLE AND COLOUR FAIRIES TO TAP INDIA’S BOOMING KIDS LICENSING MARKET
Bradford License India has partnered with Purple Turtle and Colour Fairies to expand these popular preschool IPs across books, toys, apparel, school supplies,...
CASETIFY CELEBRATES MIFFY’S 70TH ANNIVERSARY WITH NOSTALGIC TECH ACCESSORY COLLECTION
CASETiFY has launched a charming Miffy-themed collection to mark the character’s 70th anniversary, featuring designs inspired by postage stamps, handwritten letters, and Bruna’s...
