Case Studies
PEPSICO’S BOLD NEW CHAPTER: A REFRESHED CORPORATE BRAND IDENTITY
https://www.youtube.com/watch?v=quJGPI-If24 PepsiCo unveils a refreshed corporate brand identity, symbolizing transformation and growth. The new logo reflects its mission to create smiles with every...
TASVA AND SHUBMAN GILL REDEFINE THE MODERN INDIAN WEDDING AS A PERSONAL, EMOTIONALLY GROUNDED CELEBRATION
Tasva, the modern menswear brand by ABFRL and Tarun Tahiliani, has unveiled a renewed brand vision with cricketer Shubman Gill as its new...
SUPERKRAFT LAB UNVEILS ULTRA-RARE “SUPERMAN: BIRTH OF HOPE” LUXURY STATUE
Superkraft Lab, under Mighty Jaxx, has launched “Superman: Birth of Hope,” a meticulously crafted luxury collectible limited to just 201 units worldwide. The...
BRADFORD LICENSE INDIA ANNOUNCES STRATEGIC PARTNERSHIP WITH PURPLE TURTLE AND COLOUR FAIRIES TO TAP INDIA’S BOOMING KIDS LICENSING MARKET
Bradford License India has partnered with Purple Turtle and Colour Fairies to expand these popular preschool IPs across books, toys, apparel, school supplies,...
CASETIFY CELEBRATES MIFFY’S 70TH ANNIVERSARY WITH NOSTALGIC TECH ACCESSORY COLLECTION
CASETiFY has launched a charming Miffy-themed collection to mark the character’s 70th anniversary, featuring designs inspired by postage stamps, handwritten letters, and Bruna’s...
IKEA LEANS INTO HALLOWEEN FEAR FACTOR WITH COMICALLY COMFORTING ‘HALLOWEEN ESSENTIALS’ CAMPAIGN
IKEA’s new “Halloween Essentials” campaign humorously positions its SMÅNUNNEÖRT duvet, KLOTSTARR cushion and MYRULL throw as emotional shields for horror movie nights. Launched...
HERITAGE FOODS ACQUIRES MAJORITY STAKE IN HIGH-PROTEIN ICE CREAM BRAND GETAWAY
Heritage Foods has acquired a 51% stake in GetAWay Ice Cream & Desserts, known for its high-protein, no-added-sugar products, with plans to increase...
SARA TENDULKAR JOINS CETAPHIL INDIA AS THE FACE OF ITS NEW GENTLE EXFOLIATING SA SKINCARE RANGE
Cetaphil India has launched its Gentle Exfoliating SA Range with Sara Tendulkar as its new face. Known for her expertise in mindful skincare...
