Marketing
A MARKETING POWERHOUSE MEETS A GLOBAL ICON: JILL KRAMER JOINS MASTERCARD AS CMO
Mastercard is turning a new page in its marketing story — and it’s a powerful one. Jill Kramer, the creative force behind Accenture’s...
Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category
At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition...
Webjet unveils bold brand transformation and new brand campaign to become Australasia’s go-to local travel companion
Revealing its new creative platform and campaign - ‘Go Somewhere’ - Webjet hits refresh on its brand identity, positioning, and product suite, driving...
Tata Play Launches ‘Samajhdar Bano, Tata Play Lagao’ Campaign, Showcasing TV’s True Value
Tata Play, India’s leading content distribution platform, has unveiled its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’. Departing from conventional advertising formats,...
Royal Stag Water Launches Innovative AI Festive Campaign ‘#CelebrateLarge’ with Rohit Sharma
Seagram’s Royal Stag Packaged Drinking Water has unveiled its new festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, celebrating...
IMA expands consultancy offering with senior Government engagement appointment
Independent B2B marketing consultancy IMA B2B has bolstered its advisory capabilities with the appointment of Roy Wakelin-King as Strategic Advisor, Government Engagement, Infrastructure...
The ‘Chautha Bandar’ Roars: Dabur Red Paste Takes on India’s Ignored Dental Woes
Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, has unveiled a powerful new digital video campaign (DVC) urging families to seek...
Tata Tea Chakra Gold illuminates Mysuru Dasara with its first-of-its-kind interactive festive activation
Tata Tea Chakra Gold, one of South India’s most loved and trusted tea brands, is celebrating the spirit of Dasara in Karnataka through...
