News
LILLET BLANC 0%: A SOPHISTICATED SIP WITHOUT THE SPIRIT
Maison Lillet unveils its first alcohol-free expression, Lillet Blanc 0%, blending French savoir-faire with mindful drinking. Launching in Germany and Austria this April,...
EYEBALLS UP: A CREATIVE CALL TO CELEBRATE CANADIAN STORYTELLING
Marking the Canadian Film Fest’s 20th anniversary, Ogilvy Canada has launched “Eyeballs Up,” a campaign urging audiences to embrace original homegrown stories in...
LOTUS HERBALS WELCOMES PUJA SINGH AS AGM-MARKETING TO DRIVE STRATEGIC GROWTH
Lotus Herbals has appointed Puja Singh as Assistant General Manager–Marketing, marking her return to the brand. With over 15 years of industry experience,...
WARNER BROS. DISCOVERY APPOINTS NEERAJ JHA TO LEAD SPORTS BUSINESS IN INDIA AND SOUTH ASIA
Warner Bros. Discovery has named Neeraj Jha as Head of Sports Business for India and South Asia. With over 25 years of experience...
BROWN-FORMAN SETS SIGHTS ON INDIA’S PREMIUM SPIRITS MARKET
U.S. liquor giant Brown-Forman, maker of Jack Daniel’s, plans to introduce premium brands including El Jimador and Herradura tequila and Benriach whisky in...
KOMERZ ACQUIRES GLASSBOX TO BUILD INTEGRATED CREATIVE COMMERCE PLATFORM
Global commerce platform Komerz has acquired marketing consultancy Glassbox, signalling the rise of a new “creative commerce” category that integrates brand strategy, AI-driven...
ELEVATED SPIRITS TAKE FLIGHT WITH AIRPORT-EXCLUSIVE COLLECTION
Elevated Spirits redefines travel retail with a collection of altitude-distilled spirits, sold exclusively at airports nearest their origin. Inspired by air travel design,...
OGILVY INDIA BRINGS HUMOUR TO INVESTING WITH PHONEPE MUTUAL FUNDS CAMPAIGN
Ogilvy India has launched a humour-led campaign for PhonePe Mutual Funds, aiming to make investing approachable for everyday Indians. With culturally relatable storytelling...
