News
PATH WATER TARGETS SPORTS DRINK MARKET WITH ZERO-SUGAR ELECTROLYTE LINE
PATH Water is entering the $11.5 billion sports drink market with a new zero-sugar electrolyte beverage, PATH Sports Hydration. Packaged in refillable aluminium...
FROM PRIVATE LABEL TO AFFORDABLE LUXURY: CARE REINVENTS PERSONAL CARE AT ALBERT HEIJN
Albert Heijn’s exclusive personal care brand Care has undergone a major repositioning led by Brand Potential Benelux. Moving beyond its price-led private label...
SRI LANKA’S AUTOMOTIVE LEADERS UNITE TO DRIVE PRESTIGE AND PROGRESS THROUGH LANDMARK AUTOMOBILE AWARDS
A new initiative led by PR Wire and the Automobile Industry Council aims to redefine Sri Lanka’s automotive sector through the inaugural Automobile...
GEETAJ CHANNANA STEPS INTO CHIEF CORPORATE COMMUNICATIONS ROLE AT VIVO INDIA
Geetaj Channana has been appointed Chief Corporate Communications Officer at vivo India, marking a new chapter in his two-decade career across journalism, public...
LILLET BLANC 0%: A SOPHISTICATED SIP WITHOUT THE SPIRIT
Maison Lillet unveils its first alcohol-free expression, Lillet Blanc 0%, blending French savoir-faire with mindful drinking. Launching in Germany and Austria this April,...
EYEBALLS UP: A CREATIVE CALL TO CELEBRATE CANADIAN STORYTELLING
Marking the Canadian Film Fest’s 20th anniversary, Ogilvy Canada has launched “Eyeballs Up,” a campaign urging audiences to embrace original homegrown stories in...
LOTUS HERBALS WELCOMES PUJA SINGH AS AGM-MARKETING TO DRIVE STRATEGIC GROWTH
Lotus Herbals has appointed Puja Singh as Assistant General Manager–Marketing, marking her return to the brand. With over 15 years of industry experience,...
WARNER BROS. DISCOVERY APPOINTS NEERAJ JHA TO LEAD SPORTS BUSINESS IN INDIA AND SOUTH ASIA
Warner Bros. Discovery has named Neeraj Jha as Head of Sports Business for India and South Asia. With over 25 years of experience...
