News
BROWN-FORMAN SETS SIGHTS ON INDIA’S PREMIUM SPIRITS MARKET
U.S. liquor giant Brown-Forman, maker of Jack Daniel’s, plans to introduce premium brands including El Jimador and Herradura tequila and Benriach whisky in...
KOMERZ ACQUIRES GLASSBOX TO BUILD INTEGRATED CREATIVE COMMERCE PLATFORM
Global commerce platform Komerz has acquired marketing consultancy Glassbox, signalling the rise of a new “creative commerce” category that integrates brand strategy, AI-driven...
ELEVATED SPIRITS TAKE FLIGHT WITH AIRPORT-EXCLUSIVE COLLECTION
Elevated Spirits redefines travel retail with a collection of altitude-distilled spirits, sold exclusively at airports nearest their origin. Inspired by air travel design,...
OGILVY INDIA BRINGS HUMOUR TO INVESTING WITH PHONEPE MUTUAL FUNDS CAMPAIGN
Ogilvy India has launched a humour-led campaign for PhonePe Mutual Funds, aiming to make investing approachable for everyday Indians. With culturally relatable storytelling...
FROM DESERT RESEARCH TO GLOBAL DEMAND: CAMELICIOUS PIONEERS THE MODERN CAMEL MILK INDUSTRY
A research initiative launched in Dubai more than three decades ago has grown into the world’s most advanced camel milk production operation. Emirates...
ABD TO ACQUIRE UP TO 50% STAKE IN KION BLENDERS TO BOOST DISTILLATION CAPACITY
Allied Blenders and Distillers has approved a plan to acquire up to a 50 per cent stake in Kion Blenders Industries, a company...
GRAN CENTENARIO APPOINTS MEL AND BODEN AS AGENCIES OF RECORD TO STRENGTHEN U.S. HISPANIC ENGAGEMENT
Gran Centenario, Mexico’s leading tequila brand, has appointed MEL and BODEN Agency as its new agencies of record in the United States. The...
TANVEER KAUR JOINS CHEIL INDIA AS DEPUTY GENERAL MANAGER
Advertising and marketing professional Tanveer Kaur has joined Cheil India, the Samsung Group’s marketing arm, as Deputy General Manager. With more than 15...
