News
Magellan Financial Group unveils new brand architecture, signalling new era
Magellan Financial Group (MFG) has unveiled its new corporate brand, via strategic brand and design studio, Accompany, designed to honour its legacy while...
Hospitality Meets Stardom: Hilton’s Campaign with Deepika Padukone Racks Up 5 Billion Views
Hilton has revealed that its campaign featuring global brand ambassador Deepika Padukone has emerged as one of the most-watched Instagram Reels worldwide. Part...
Savoring Tradition: Eastern Launches ‘Thani Nadan Sambar’ Campaign Honoring Kerala’s Culinary Heritage’
Eastern, a household name in spices, masalas, and foods and part of Orkla India, has unveiled a new campaign dedicated to Kerala’s beloved...
Festive Flavours Take Flight: Air India Express Serves Onam Sadya in the Air
In keeping with its brand promise of connecting people, places, and cultures, Air India Express is bringing the warmth and flavour of Onam...
Prasoon Joshi Inducted into IAA Hall of Fame: Celebrating a Creative Visionary Who Bridges Culture, Purpose, and Storytelling
When the International Advertising Association (IAA) announced the induction of Prasoon Joshi into its prestigious Hall of Fame, it was more than just...
Dentsu India Unveils Podcast Network, Tapping Industry Leaders to Transform Brand Narratives
Dentsu India has unveiled the Dentsu Podcast Network (DPN), a dedicated vertical aimed at unlocking the next chapter in branded content and enabling...
Bold and Black: Nissan Magnite Kuro Edition Fronts TBWAIndia & OMD India’s New Campaign
Nissan India has rolled out “The Boldest Black,” a visually arresting campaign conceptualized by Nissan United—the integrated team that brings together the creative...
Ishita Misra and Pradyot Mokashi Unveil Colloquial – An Independent Creative Agency That Echoes Only Its Brands
Mumbai has welcomed a new player in the advertising landscape with the launch of Colloquial, an independent creative agency founded by Ishita Misra...
