This content has been restricted to logged-in users only. Please log in to view this content.

Login | Register

Sunday , 15 March 2026
Home Advertising ‘IIS Sikhaega’: Inspire Institute of Sport Launches New Training and Learning Program
AdvertisingLatestNews

‘IIS Sikhaega’: Inspire Institute of Sport Launches New Training and Learning Program

Share
Share

The Inspire Institute of Sport (IIS)—India’s premier high-performance training centre dedicated to nurturing the country’s next Olympic champions—has announced the launch of its new digital learning platform, ‘IIS Sikhaega’. Designed to make world-class sporting knowledge accessible anytime, anywhere, the programme places expert guidance right at the fingertips of aspiring athletes across India.

Delivered through bite-sized, easy-to-follow videos, the initiative brings together the expertise of IIS’s coaches, trainers, specialists, and young athletes. Covering everything from the fundamentals of fitness to the intricacies of high-performance sport, IIS Sikhaega offers practical, actionable insights to help athletes elevate their game.

To ensure continuous learning, new videos will be released three times a month on the institute’s official Instagram and YouTube channels, giving athletes regular access to professional knowledge and tools for success.

“A part of our mission at Inspire Institute of Sport is to ensure that athletes around the country have the access to our expertise and coaching. Through IIS Sikhaega, we aim to bring our coaches, facilities and technical know-how to the youngsters who aren’t part of our programme, in a bid to expand our reach,” said Manisha Malhotra, President of Inspire Institute of Sport.

Created with a special focus on athletes from Tier 2 and Tier 3 cities, IIS Sikhaega bridges the gap between talent and opportunity. The initiative offers expert-driven content which aims to educate athletes about training, nutrition, strength and conditioning, rehabilitation, and recovery. The initiative ensures young athletes can access knowledge which fuels professional sport through credible content delivered digitally. The platform makes learning engaging and relatable for athletes at all levels by breaking down complex concepts into simple lessons.

With this initiative, IIS strengthens its mission of nurturing the next generation of Indian athletes by combining technology, expertise, and accessibility. More than a digital initiative, IIS Sikhaega is a step towards building a stronger and more informed sporting culture in India.


Discover more from Creative Brands Mag

Subscribe to get the latest posts sent to your email.

Share

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More News

Related Articles

MERIL LIFE SCIENCES AND MS DHONI REDEFINE HEALTHCARE ADVERTISING

Meril Life Sciences’ latest campaign with MS Dhoni redefines healthcare advertising by...

PRITHVI HANDA HONOURED FOR REDEFINING WHISKY MARKETING AT PITCH CMO AWARDS 2026

Prithvi Handa, Category Marketing Head at Suntory Global Spirits, has been honoured...

ALUMEX BACKS STUDENT-BUILT ELECTRIC RACE CAR AT UNIVERSITY OF MORATUWA LAUNCH

Alumex PLC has supported the launch of the FALCON E1, a student-built...

BRANDMAN RETAIL PARTNERS ANTA GROUP TO LAUNCH WILSON AND ANTA STORES IN INDIA

Brandman Retail has partnered with China’s ANTA Group to introduce Wilson Sporting...

Discover more from Creative Brands Mag

Subscribe now to keep reading and get access to the full archive.

Continue reading