Must read
AUSTRALIA’S BOLDEST NETWORK SBS LAUNCHES NEW BRAND CAMPAIGN: ‘WE GO THERE’
As SBS celebrates its 50th birthday in 2025, the public broadcaster has launched a new campaign highlighting its distinctive position in Australian media....
Where Campaigns Meet Canvases: How Viswaprasad Raju’s ‘Places Via Notes’ Reframes the Geography of Advertising
In a world where 30-second spots battle for shrinking attention spans, Viswaprasad Raju offers a quiet counterpoint: the pause between takes, the hush...
Mountain Dew Salutes Nepal’s Mountaineering Legacy in ‘Peaks of Courage’ Tribute
Mountain Dew has unveiled “Peaks of Courage” in Nepal—a cultural initiative that celebrates the spirit of adventure, fearless determination, and the often-overlooked stories...
Pollen & The Arthritis Movement Launch AI-Powered App ‘Clara’ to Empower Australians Living with Arthritis
Leading digital agency Pollen has partnered with The Arthritis Movement to launch Clara, a groundbreaking AI-powered app designed to revolutionise how Australians manage...
Centrick Strikes Gold for Vespa India at A’ Design Award 2025 in Como, Italy
In a proud moment of creative triumph, Centrick Marketing Solutions LLP has been awarded the Gold A’ Design Award for its striking campaign...
Telstra turns art sceptics into artworks to inspire more Aussies to get “Into Art” via +61 and Bear Meets Eagle On Fire
Telstra today launched ‘Into Art’, an initiative encouraging Aussies who aren’t “into art” to reconsider their view. Created by +61 and Bear Meets...
Droga5 Aotearoa Hard Launches Hard Rated to Kiwis in Cheeky New Campaign
In a boldly refreshing move, Australia’s number one RTD, Hard Rated, is hitting New Zealand shelves – backed by a hilariously irreverent campaign...
Kia Sows ‘Seeds of Change’ in Inspiring New Film Series with electriclime° and INNOCEAN MEA
Kia Middle East & Africa has unveiled the second chapter of its groundbreaking ‘Cycle of Life’ initiative, continuing its ambitious ‘Seeds of Change’...
