CLOAKMEN TAKE OVER CITIES AHEAD OF THE TRAITORS TELUGU PREMIERE

Prime Video staged a striking activation ahead of The Traitors Telugu’s global premiere, unleashing mysterious Cloakmen across Hyderabad, Vijayawada and Vizag. Dressed in cloaks and masks, they startled locals with surprise appearances, embodying the show’s themes of deception and betrayal. Hosted by Teja Sajja, the series debuts on 15 October 2026.

Hyderabad, Vijayawada and Vizag witnessed an unusual spectacle this week as mysterious figures in cloaks and masks appeared unannounced at popular city landmarks. Known as the Cloakmen, they are central to the world of The Traitors Telugu, Prime Video’s upcoming unscripted Original, and their sudden takeover of the streets was designed to blur the line between reality and the psychological game at the heart of the series.  

The activation unfolded as a series of surprise appearances, with the Cloakmen turning everyday city moments into unexpected encounters. Their silent, enigmatic presence sparked curiosity and conversation, leaving locals intrigued by the theatrical disruption. The campaign captured the essence of the show, where deception, mind games and fragile alliances define the narrative, and where anyone could be a Traitor.  

With the tagline “Mosam Ikkada New Rule” setting the tone, the takeover was more than a publicity stunt; it was a deliberate attempt to immerse audiences in the atmosphere of suspicion and betrayal that drives the format. By staging these sightings across three major cities, Prime Video ensured that the intrigue surrounding the series extended beyond screens, creating a sense of anticipation that resonated with passers-by and online audiences alike.  

The Cloakmen’s appearances were carefully choreographed to evoke the tension and unpredictability of the game. Their anonymity and theatrical costumes transformed familiar urban spaces into stages for deception, offering a glimpse of the high-stakes drama that awaits viewers. For those who encountered them, the experience was a reminder that trust can be fleeting and betrayal may be closer than expected — the very dynamics that underpin the show.  

Hosted by actor Teja Sajja, The Traitors Telugu is produced by SOL Productions and will premiere worldwide on 15 October 2026. The 10-episode series will stream in Telugu with English subtitles, with new episodes dropping every Thursday at 12 Noon IST. The format, already a global success, challenges contestants to navigate a game of trust and treachery, where alliances are tested and deception is rewarded.  

By bringing the Cloakmen into the streets, Prime Video has effectively extended the show’s narrative into real life, creating a buzz that mirrors the suspense of the series itself. The campaign underscores the platform’s ambition to deliver immersive experiences that go beyond traditional promotion, engaging audiences in ways that reflect the spirit of the content.  

As the premiere approaches, the Cloakmen’s takeover has already succeeded in igniting conversations across social media and within the cities themselves. For Prime Video, it is a bold statement of intent: to position The Traitors Telugu not just as a show to be watched, but as a phenomenon to be experienced.