COTY CHAMPIONS EXPRESSIVE MASCULINITY IN FRAGRANCE

Coty is spotlighting the evolution of men’s fragrance towards self-expression and personalisation, with BOSS The Scent Eau de Parfum Intense exemplifying this shift. Featuring maninka fruit and warm amber, the composition reflects a broader move toward sensorial masculinity, reinforcing Coty’s century-long legacy of pioneering beauty innovation.  

At Coty, men’s fragrance is no longer confined to tradition but is evolving into a space of greater individuality and expressive depth. The company notes a broader shift in how men approach scent, embracing unexpected ingredients and layered compositions that speak to personality and mood rather than convention.  

BOSS The Scent Eau de Parfum Intense is highlighted as a fragrance that embodies this transformation. Its pairing of maninka fruit with warm amber creates a composition that is both sensorial and expressive, a reflection of masculinity that is nuanced, layered and deeply personal. This approach signals a new era in men’s perfumery, where scent becomes a medium of self-expression.  

Since its founding in 1904, Coty has built a reputation for fearless innovation, pioneering countless ‘firsts’ and ‘bests’ that have shaped the beauty industry. For over a century, its brands have empowered people to express themselves and create their own vision of beauty, a legacy the company continues to expand.  

Coty’s philosophy is rooted in collaboration—with its people, partners and customers—to unleash every vision of beauty. It stands for the beauty of diversity and the diversity of beauty, celebrating and inspiring all forms of expression. This ethos extends beyond aesthetics to responsibility, honouring both people and the planet with a commitment to “Beauty That Lasts.”  

The company’s mission is to create forward-thinking beauty, offering products that deliver innovative, science-based solutions. By aligning this mission with the evolving landscape of men’s fragrance, Coty reinforces its role as a pioneer, shaping not only how beauty is experienced but also how it is defined.  

In championing expressive masculinity through fragrance, Coty continues to break new ground, proving that beauty is as much about individuality and authenticity as it is about tradition.