PepsiCo has unveiled the Mirinda ‘Smile Please’ platform alongside a refreshed global visual identity. Designed to spark spontaneous joy and celebrate individuality, the vibrant retro-modern look resonates with Gen Z, blending playful energy with the brand’s signature taste to inspire smiles and moments of happiness worldwide.
PepsiCo is putting joy at the heart of its latest brand move with the launch of Mirinda’s ‘Smile Please’ platform. The initiative is accompanied by a refreshed global visual identity that embodies spontaneity, individuality and the transformative power of a smile.
The company believes that a single smile can change the course of a day, creating a ripple effect of positivity. With this philosophy, Mirinda’s new identity has been crafted to act as that spark—an invitation to embrace lightness, humour and self-expression.
The refreshed look blends retro-modern energy with a vibrant, playful style, ensuring the brand connects with Gen Z audiences who value authenticity and creativity. While the design is new, the familiar taste of Mirinda remains unchanged, reinforcing continuity while signalling a bold step forward in brand storytelling.
PepsiCo has expressed pride in the creativity and craft behind the platform, highlighting the team’s energy and commitment to delivering a brand experience that is both distinctive and uplifting. The campaign positions Mirinda not just as a beverage but as a catalyst for joy, encouraging consumers to smile more often and share that positivity with the world.
In celebrating individuality and spontaneity, Mirinda’s ‘Smile Please’ platform underscores PepsiCo’s belief that life is better when you smile—and even better with Mirinda.
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