DigiHaat names Rahul Vij as its COO to expand its operational excellence

DigiHaat, the innovative buyer app developed by Nirmit Bharat, a fully-owned subsidiary of the ONDC Network, has announced the appointment of Rahul Vij as its new Chief Operating Officer (COO). With a strong background in consumer psychology and marketing, Rahul is set to drive DigiHaat’s mission to streamline digital commerce for both customers and sellers, making online transactions more seamless and accessible.

Bringing over a decade of dynamic leadership experience, Rahul has a proven track record of fostering growth and efficiency across multiple industries. His previous roles include stints as Vice President, Zonal Manager, and Marketing Manager with major brands such as MagicPin, Reckitt, and Amazon India, where he delivered impactful strategies that accelerated organizational success.

Known for his ability to scale operations and unlock untapped business potential, Rahul’s expertise lies in creating customer-centric solutions and optimizing operational frameworks. His appointment comes at a time when DigiHaat aims to further solidify its presence in the digital commerce space by enhancing user experiences and empowering sellers with effective tools for growth.

As COO, Rahul is poised to lead DigiHaat into its next phase of innovation, ensuring the app continues to serve as a transformative platform for India’s rapidly evolving digital economy.

Kirshan Agarwal, Director, DigiHaat, said, “We warmly welcome Rahul in the company and are enthused to see him in his element. Owing to his previous experience, he will play an integral role at DigiHaat in promoting a convenient and more accessible user experience for consumers. Believing in his expertise and vision, we’re confident that Rahul will redefine the digital commerce landscape in India and help DigiHaat empower the users to navigate the e-commerce landscape more conveniently.”

Expressing his gratitude and vision for DigiHaat, Rahul Vij, said, “DigiHaat is making significant strides in the digital commerce segment, and I am honored to be a part of this revolution. With my debut in the company, I look forward to contributing to its growth and building an ecosystem of resilience and efficiency to deliver value to the customers as well as the stakeholders.”

Leading with his result-oriented approach, Rahul will establish a culture of efficiency, innovation and collaboration. He will help build a foundation of proficiency and productivity.