DJ BRAVO AND CARIB BEER INDIA LAUNCH ANTHEM ‘CARIB FEEL IT’

Carib Beer India has launched “Carib Feel It”, its first brand anthem created by cricket legend Dwayne ‘DJ’ Bravo. Blending Caribbean energy with Indian beats, the track celebrates friendship, cricket and good times. Streaming across platforms, it reflects Carib’s cultural philosophy and strengthens India-Caribbean ties through music and sport.  

Carib Beer India has unveiled its first-ever brand anthem, “Carib Feel It”, written, composed and performed by global cricket icon and entertainer Dwayne ‘DJ’ Bravo. Blending Caribbean energy with contemporary Indian beats, the track celebrates friendship, cricket, celebration and good times, while strengthening cultural ties between India and the Caribbean.

Now streaming on YouTube and rolling out across Spotify and Instagram, “Carib Feel It” is more than a song; it is a cultural collaboration inspired by the shared passion for cricket that has connected the two regions for generations. For millions of Indian fans, Bravo represents more than sporting excellence. Over a celebrated IPL career spanning 15 seasons, he became one of the most loved international cricketers in the country. With this anthem, Bravo brings together the rhythms of the Caribbean and the pulse of India in a track designed to resonate across regions, languages and cultures.

Speaking about the launch, Bravo said: “India has always felt like a second home to me. The love I have received here, both on and off the cricket field, is something truly special. With ‘Carib Feel It’, I wanted to create a song that captures the energy, positivity and togetherness that I associate with India. It brings together Caribbean vibes and Indian beats in a way that celebrates the moments we all love to share.”

The anthem reflects Carib Beer India’s belief that the best memories are created when people come together to celebrate life’s everyday victories. Designed to be upbeat, immersive and highly shareable, the track invites consumers to make it part of their own celebrations and social moments. Commenting on the launch, Mr. P. S. Gill, CEO – Consumer Division, Globus Spirits Ltd., said: “With Carib, we have always believed that brands become meaningful when they participate in culture rather than simply advertise around it. Cricket has long been the strongest bridge between India and the Caribbean, and there is no better ambassador of that connection than DJ Bravo. ‘Carib Feel It’ is a natural extension of our brand philosophy — bringing together music, sport, celebration and community in a way that feels authentic, relevant and contemporary. We are delighted to offer consumers a soundtrack that reflects the vibrant spirit of both nations.”

The launch marks another milestone in Carib Beer India’s journey since its entry into the country through the Globus ANSA Private Limited joint venture. Since its debut, Carib Premium Strong Beer has steadily built a strong consumer following by celebrating the shared values of friendship, cricket and good times that connect India and the Caribbean.